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Heat Wave Countermeasures Exhibition: Combatting the Summer Heat at the Tokyo Big Sight [MICE News]

From July 24 to 26, Heat Wave Countermeasures Exhibition is being held as part of Maintenance Resilience TOKYO 2024 in the Tokyo Big Sight’s East Halls. The trade fair is running alongside the Occupational Health & Safety Exhibition and the Noise & Vibration Reduction Exhibition. A total of 12,899 visitors attended the event on the opening day. Reporters from Japan’s leading MICE news outlet, POP Inc., were live on the scene.

Global temperatures are ever-increasing due to the effects of climate change caused by natural gas emissions coupled with deforestation, leading to greater and greater demand for products to effectively defeat the heat. Almost poetically, on Monday of this week, simply two days before the exhibition, the Earth surpassed its highest average temperature in recorded history as heat waves swept over North America and Europe. In such extreme conditions, the issue of countermeasures is more pertinent than ever before.

Walking the aisles of the Heat Wave Countermeasures Exhibition was an incredibly refreshing experience. Wednesday, the opening day, was sweltering in its own right, and pausing for even a moment in front of an air-conditioning cooler or under an industrial ceiling fan emphasized the necessity of these products more than any sales pitch ever could. The exhibitor booths were swarming with a gaggle of film crews interviewing company representatives about the latest innovations in avoiding heat stroke.

Sakaken Co., Ltd., a construction hardware and tool materials manufacturer based in Niigata, is exhibiting its summer product line. The newest edition is the company’s “Cross-fan EX,” which is a small, portable fan with a revolutionary cooling plate that can be installed in laborers’ jackets. The plate chills the air as it exits the fan, and it is able to retain its low temperature independent of surrounding conditions. Sales Representative Hossain Arif explained that Sakaken was the first manufacturer to introduce the cooling plate technology in its fans. However, he noted that several other companies at the exhibition were already copying this technique, and he holds enough confidence in the product to anticipate that the majority of fan manufacturers will be copying it by next summer.
Sakaken’s long-term star is the PCM Power Cool Vest III, which contains technology used by NASA. The Power Cool Vest consists of a series of ice packs in the shape of a vest that is wearable under clothing. Once left in the freezer for 30 minutes, the vest remains cold for 3 to 4 hours in extreme heat, without the risk of the wearer getting a cold burn. The ice packs retain their cooling power even longer under less severe conditions, so indoor use is highly recommended.
Official website: https://sakaken.net/

Kokubo Ice Co., Ltd. is taking a more organic approach to preventing heat stroke. While other manufacturers have created their own gels and other concoctions, Kokubo decided that the best coolant of all may have already been bestowed upon us by Mother Nature herself, the substance that so many throughout history have attempted to replicate: ice. The company is showcasing its “Rock Ice” lineup at Heat Wave Countermeasures Exhibition. The crystal clear Rock Ice is offered in a variety of options. From 2-kilogram bags to the personal-use Rock Ice Glass, the cubes are perfect for chilling any beverage. Kokubo’s ice is also endorsed for use in sports conditioning to help prevent injuries in athletes.
Official website: https://kokuboice.co.jp/rockice/

DIC PLASTICS Inc. is focusing its efforts at its booth on demonstrating its cooling construction helmets, of which specifically two technologies are particularly revolutionary in mitigating the danger of heat stroke. Those are the “Heat Barrier” helmet and the “AEROMESH” liner.
Heat Barrier technology kneads heat-shielding pigments into the company’s patented helmet designs, thereby effectively deflecting heat from the Sun’s rays. This is calculated to cool the wearer by up to 12° Celsius more than the average white helmet. AEROMESH liners facilitate the passage of wind through the helmet, complemented by air holes that provide interior ventilation. AEROMESH is calculated to decrease the temperature inside the helmet by up to 8° Celsius.
Official website: https://www.dic-plas.co.jp/products/helmet/index.html

Heat Wave Countermeasures Exhibition 2024 will continue until Friday, June 27. Visitors are able to use their badges to enter the neighboring TECHNO-FRONTIER 2024 and Sustainable Factory EXPO 2024, which cover the rest of the Tokyo Big Sight’s East Exhibition Halls.

Sakaken Co., Ltd’s booth. PCM Power Cool Vest is featured on the left.

LIVeNT 2024: Event Industry Trends and Innovations Unveiled [MICE News]

From July 3 to 5, Japan’s largest live entertainment and events expo, LIVeNT 2024, was held at the Tokyo Big Sight. The exhibition ran alongside Japan Sports Week 2024 and AMLEX – Leisure and Amusement Expo 2024 to fill all 4 of the venue’s South Halls. A total of 26,701 visitors discovered the latest innovations in products and solutions for hosting live entertainment and actively conducted business negotiations with 279 exhibiting companies. Leading Tokyo MICE news outlet POP Inc. covered the event.

Entering into the South Hall 1, the tone was immediately set by an encounter with a smoke machine that enshrouded the carpeted pathway, complemented by a non-flammable spark fountain display, feeding into the excitement of event. At just the next booth over, 3D characters danced on holographic fan projectors, in sync with impressive light displays. This festival energy flowed throughout the entire exhibition, accompanied by the thrill of unearthing the newest products to lead the forefront of the next big trends.

In recent years, “oshikatsu” has rapidly gaining in popularity, beginning with the younger demographic and now encompassing all ages and genders. “Oshikatsu” is generally known as the active support of one’s favorite character, actor, or idol, a.k.a. one’s “oshi.” However, the definition of “oshi” has expanded to include just about any favorite: cosmetics, fashion accessories, even snack foods. Fans are increasingly eager, yearning to proclaim their love for their oshi to the world, and the most straightforward to way to do so is with the help of merchandise.

LIVeNT Exhibitors were equally as keen to capitalize on this trend. Apparel Original Equipment Manufacturer (OEM) Masunari Woven Label Co., Ltd. produces every step of the apparel manufacturing process, from parts and auxiliary materials to sales and promotion. At its booth, the company showcased products covering its entire catalog, but Sales Representative Akari Okamoto emphasized that the oshikatsu goods were the most popular by far. Masunari offers such merchandise as plastic cases to display trading cards and photos, inkjet-printed towels, and acrylic smartphone stands, among other items, utilizing the company’s manufacturing knowhow to cater their existing products to oshikatsu buyers.
Official website: https://www.masunari-net.co.jp/

In the same vein, Osaka OEM ON-LIFE Corporation, focused the entirety of the company’s relatively-smaller booth on promoting its oshikatsu goods. Featuring heated body pillows, light-up hand fans that project a picture or GIF, and plushie key chains with a window to display photos, the majority of ON-LIFE’s merchandise was unique to that offered by companies in the same industry. In addition, the its oshikatsu lineup consists of South Korean celebrities and characters, and ON-LIFE is looking to expand their sales channels even further beyond East Asia.
Official website: https://on-life.jp/

Japan Overseas Cooperative Association (JOCA) organizes volunteer activities throughout Japan and abroad. The group’s focus at the exhibition was to promote its “International Cooperation Team,” which sends Japanese citizens over the age of 20 to developing countries in order to assist in public works projects and support local populations.
Surprisingly, however, the JOCA booth was dead center of the Sports Business Expo. This was due to the association’s 29 sports-related positions, including physical education, martial arts training, and sports coaching.
Recruitment Support Manager Nobuo Kaburaki explained that exhibiting at events like Japan Sports Week is crucial to increase familiarity and name recognition for the group. He added that the general public often hears the word “volunteer” and thinks “working for free,” so the JOCA is striving to spread the word that its programs actually offer a stipend in addition to covering all living expenses.
Official website: https://www.joca.or.jp/

Meanwhile in the Sports Facilities Development & Management Expo area, IRIS OHYAMA Inc. exhibited its stadium seating for sports and entertainment facilities. With options ranging from plastic bucket seats to VIP cushioned recliners complete with footrests, the company offers the right product for any establishment. Plus, Spatial Solutions Operations Leader Kengo Yokota elaborated that the seats are easily moveable, allowing for quick and non-labor-intensive rearrangements.
Official website: https://www.irisohyama.co.jp/english/

Concurrently, Marketing Week Summer 2024 and Lifestyle Week 2024 were held in the East Halls, as well as CONTENT TOKYO 2024, XR Fair Tokyo 2024, and Metaverse Expo Tokyo 2024 in the West Halls. Visitors registered to any of these exhibitions were able to use their badges to enter every hall throughout the duration of the event. The next edition of LIVeNT will take place from January 22 to 24, 2025, at the Makuhari Messe in Chiba Prefecture.

Interphex Week Tokyo 2024: Revolutionizing the Pharmaceutical Industry [MICE News]

On Wednesday, June 26, Interphex Week Tokyo 2024, Japan’s most expansive pharmaceutical and cosmetics industry MICE trade fair, opened alongside Regenerative Medicine Expo Tokyo 2024 at the Tokyo Big Sight. Over 900 exhibiting companies from across the globe are showcasing the latest innovations in manufacturing, ingredients, and packaging for use in pharmacies and medical laboratories. Japan’s leading MICE news outlet POP Inc. is covering the event.

Interphex Week consists of four specialized shows: Interphex Japan, in-Pharma Japan, PharmLab Expo, and BioPharma R&D Expo. Covering all eight halls of the Big Sight’s east wing, the aisles have been packed to the brim with industry professionals since doors opened, and the excitement is palpable amongst annual reunions of colleagues and first-time encounters between buyers and exhibitors. The event features a total of 170 seminars, which are free to attend for all visitors.

Nippon Express (NX) Wanbishi Archives Co., Ltd. is focusing its exhibit on promoting its cryogenic archives service. The archives provide cold storage and transportation solutions for temperature-sensitive medicinal laboratory ingredients, such as cell cultures. The company’s information management center has incorporated freezers that are chilled to 5°C, -30°C and -80°C, as well as a liquid nitrogen tank for deep freezing to temperatures below -150°C. Cold chain transportation is offered either by use of freezer packs calibrated to the aforementioned temperatures or in a gas-chilled dry chamber.
Cryogenic Archives Development Office Assistant Manager Kakunoshin Oe emphasized that NX works hard to ensure that its customers can feel secure while using the company’s services. All the facilities are owned and operated in-house by qualified experts, and NX holds certifications in pharmaceutical manufacturing and quality control management, among others.
Official website: https://www.wanbishi.co.jp/cryogenic-archives/

Honda Plus Co., Ltd. is displaying its wide array of plastic bottles. Anywhere from bottles that mimic the look and feel of stones to ring-shaped bottles that can be worn on a finger, the company offers a plethora of stylish options to store all sorts of liquids. Honda Plus aims to reduce the use of glass bottles in the pharmaceutical industry in order to mitigate the harmful effects of CO2. The intensive process of glass production is generally regarded as releasing more CO2 than that of plastic, in addition to extra CO2 emitted during transport of the relatively heavier glass products. Furthermore, glass is estimated to take thousands to up to millions of years to break down completely, if can at all. It has been said that humans have not yet seen the day when even a single glass bottle has decomposed.
Honda Plus’s Osaka Branch Office Chief Teruyuki Kawamoto explained that the company chose to exhibit during Interphex Week in order to introduce its new manufacturing technologies to users. He was grateful that the attendee turnout at the booth had been incredibly favorable throughout the first day of the event.
Official website: https://www.hondaplus.co.jp/

Etorch Pharmtech Co., Ltd. ventured all the way from Shanghai, China to exhibit its extensive bottle filling machinery line. Covering the entire production process from manufacturing bottles, to sterilization, all the way to sealing and packaging, Etorch machines are perfect for all varieties of liquids used in the pharmaceutical industry, including eye drops, infusion solutions, and syrups. The company is one of many international exhibitors using Interphex Week as an avenue to break into the Japanese market, to varying degrees of success. Etorch, for example, appears to be at a disadvantage to Japanese manufacturers who are able to display machines in-person and provide demonstrations of their actual applications. The Etorch staff, however, is not discouraged by this prospect and is looking forward to gaining customers throughout the rest of the event.
Official website: https://www.etorch.com/

Interphex Week will continue through Friday, June 28 at the Tokyo Big Sight, and visitor registration is still available for the final day.

New Environmental Exposition 2024: Cooperating Towards a Cleaner Future [MICE News]

From May 22 to 24, the 33rd New Environmental Exposition 2024 was held alongside the 16th Global Warming Prevention Exposition (GWPE) 2024 at the Tokyo Big Sight. Reporters from leading Japanese MICE news outlet, POP inc., covered the event.

This edition of the New Environmental Exposition, one of Asia’s largest environmental industry trade fairs, consisted of sixteen themed areas. The most prominent area was overwhelmingly the Waste Recycling, Waste Disposal, and Demolition Area, which covering nearly half of the entire exhibition space. Following in size were the Thermal, Waste Power Generation, and Heat Utilization Area, the Biomass and Organic Waste Disposal Area, and the Environmental Software, Scales, Measurement, and Analysis Area. In addition, two outdoor demonstration venues featured live demonstrations of everything from magnetic lifting attachments for excavators to plastic waste incinerators.

A total of 92,121 professional visitors attended the event over the 3-day period. Even on the opening day, exhibitors were already pleased with the attendee turnout. INTER-ACTION Corporation team members emphasized that the New Environmental Exposition has the number 1 attendance rate of their customers out of any trade fair.

Notably, Sustainable Development Goals (SDGs) played a major role in all aspects of the event. Exhibitors were eager to outline which of the 17 SDGs their products or services were designed to promote. In addition, reusable and recyclable materials were prioritized during booth construction and walkways were void of carpeting.

Exhibiting companies offered solutions to a myriad of problems. Environment & Development Co., Ltd. introduced its consulting services for construction of industrial waste management facilities, renewable power plant creation, disaster waste management, and residential, industrial, and commercial facilities development. The team hoped that their participation in the New Environmental Exposition’s seminars would encourage attendees to visit their booth as well.
Official website: https://www.etod.co.jp/

Next Action Company (NAC) focused its exhibit on the company’s environmentally-friendly waterless printing method. Most industrial printing requires ink to be dampened by using large quantities of water, which inevitably become wasted. Removing water from the process greatly reduces the negative impact on the environment, while simultaneously creating a crisper image and reducing printing costs. However, downsides, such as an increase in static electricity, are also present.
Official website: https://nac-1951.co.jp/

NAC: waterless printing

EQJ Co. Ltd showcased their asbestos cleaning machines in likely the most attention-grabbing booth in the venue. Featuring the “MAX Shower” and the “MAX S,” Managing Executive officer Yoshiaki Nemoto explained that safe asbestos cleanup has become a pressing issue in Japan in recent years. Since Japanese buildings are designed to be durable enough to withstand earthquakes, structures last for many years, which means that asbestos removal is still prevalent today. EQJ’s cleaning equipment helps to mitigate the spread of asbestos during building demolition by containing asbestos stuck to workers’ uniforms before they leave the worksite.
Official website: https://www.eqj.jp

EQJ: asbestos cleaning machines

Kayama Kogyo Co., Ltd. provides waste management solutions for PCBs and other materials, as well as collects waste from companies to be recycled and then reintroduced back into the market. At the company’s New Environmental Exposition stall, Kayama presented honey from its on-site apiary. Corporate Planning Division Member Maya Asmae elaborated that the team employs the bees as bio-indicators. By observing the bees’ health and habits, Kayama can estimate the effects that its waste management practices have on the surrounding environment, as well as work towards mitigating ecological damages. The apiary also offers opportunities for the local community to learn about sustainability while collecting honey.
Official website: https://www.kayama-k.co.jp/english

The upcoming 34th edition of the New Environmental Exposition will be held from May 28 to 30, 2025, at the Tokyo Big Sight.

Maxis: magnetic lifting attachment for excavator
ShinMaywa: hydrogen-powered garbage trucks
Solar Cleano: solar panel cleaner

JCMA: Lecture on Sustainability With a Focus on Operational Policy (MICE News)

On March 6, Tokyo-based MICE news media POP Inc. covered the Japan Convent on Management Association (JCMA) Human Resources Development Committee’s 2nd Member-oriented Training Seminar at SHAKOBA in Tokyo. The conference was conducted in a hybrid format, with approximately 50 participants offline and 70 online.
The event’s theme was “Approaches to sustainable MICE through business operations.” Vice Chair of the Human Resources Development Committee, Koji Okuno, explained the purpose of the seminar. “Sustainability efforts need to be promoted in cooperation with stakeholders,” Okuno stated. “While what must be done varies depending on business sectors such as management and operations, for this event, the focus is on operations, consisting of content which can be directly connected to business operations and which sales representatives can propose to their clients.”

Kazuko Toda, Director of the Convention Division of the Tokyo Convention & Visitors Bureau, presented the keynote speech, entitled “Regarding the Tokyo Metropolitan Government’s initiatives and policies for hosting sustainable MICE.” In recent years, cases have emerged in which a region’s sustainability initiatives have become a requirement for organizers when selecting venues for international conferences. In response to this, Director Toda outlined Tokyo’s efforts to develop hands-on programs that contribute to sustainability, to set up a support desk for organizers, and to provide a tool to estimate CO2 emissions as a result of MICE. She also emphasized that since there are worries that sustainability projects are costly, the government will actively support such projects by establishing a subsidy program for environmentally friendly MICE. Director Toda added, “Collaboration with stakeholders is the most important factor for sustainable MICE. We would like to establish Tokyo as a sustainable MICE city while listening to the opinions of organizers. Furthermore, in the future, we also plan to consider initiatives that target not only organizers, but also MICE facility operators, visitors, and exhibitors.”

On the corporate side, JTB Communication Design presented its “CO2 Zero MICE,” which can power electricity used at events with renewable energy. In addition, the Imperial Hotel showcased “Something Sustainable for Banquets,” the company’s banquet sustainability initiative, and SHOEI introduced its reusable booth displays.
In addition, the JCMA’s SDGs Promotion Committee shared the results of a survey on sustainability efforts conducted among its member companies. The responses indicated that more than 60% of initiatives were environmentally-oriented. As for issues and hurdles, the respondents cited the difficulty of understanding the amount of emissions for the entire event industry, which is subject to scope 3, permeation of efforts within the company, and comprehension by organizers and stakeholders.
Human Resources Development Committee Chairman Shiro Honda concluded, “Through each presentation, two axes were clarified: what the industry as a whole should address and what individual companies can do.” He expressed enthusiasm for holding more sustainability-themed seminars in the future.

During the training seminar, members of the Human Resource Development Committee were assigned duties that differed from their daily tasks. Yoshimasa Horaguchi of KISSEI COMTEC Co., Ltd., an equipment rental and network infrastructure facilities company, stated, “I was in charge of cameras for live streaming. I would switch between speakers and feature speakers according to the content on the screen. We had discussed and decided in advance that speakers would be shown from the chest up while speaking and that we would pan in before they began, but I improvised the other details. It was a fresh and interesting experience for me because I never operate the behind-the-scenes of an event; I usually only get to see it. I also learned that it’s a difficult job since I believe that professionals in filming switch scenes based on facial expressions and stories.” The assignment of each duty was chosen by discussion among the committee members, and switcher and live streaming table were the most popular positions.

LaLa arena TOKYO-BAY: Construction of Large-Scale, Multi-Purpose Arena in Chiba Prefecture Completed on April 17

On April 17, MIXI, Inc. and Mitsui Fudosan announced that construction has been completed on LaLa arena TOKYO-BAY, a large-scale, multi-purpose arena with a capacity of 10,000 visitors located in Funabashi City, Chiba Prefecture.

The Chiba Jets, a B.League basketball team, will use the arena as their home stadium for their 2024-25 season, and an opening ceremony featuring Chiba Jets players will take place on May 9, 2024.

The Mr. Children tour 2024 “miss you arena tour” will kick off live music performances in LaLa arena on July 6 and 7, 2024.

The facility consists of 4 floors above and below ground and covers a total of 31,000m2 of floor space.

The raiseable center monitor and the “ribbon” monitor that surrounds the arena are permanently installed to enhance a variety of productions.

Mitsui Fudosan has renamed its “Commercial Facilities Division,” which has been responsible for the development, sales, and operation of commercial facilities, to the “Commercial Facilities, Sports & Entertainment Division” as of April 1, adding LaLa arena TOKYO-BAY and the Tokyo Dome as new business domains.

Throughout 2024, the company plans to focus on combining the fun and appeal of sports and entertainment with commercial facilities in order to create valuable experiences.

Map of LaLa arena TOKYO-BAY within Funabashi City
Map of LaLa arena TOKYO-BAY in relation to Tokyo and Chiba Prefecture

Sea Japan 2024 Held at Tokyo Big Sight

From April 10-12, Sea Japan 2024 was held at the Tokyo Big Sight.

The event was organized by Informa Markets Japan.

Sea Japan 2024, now in its 15th year, is an international maritime exhibition that unites Japan’s shipping industry with the rest of the world through shipbuilders, shipowners and shipping equipment.

The scale of the exhibition has grown by approximately 150% since the previous edition in 2022, and this year boasted the largest event to date.

Offshore & Port Tech 2024, a new offshore and port technology exhibition, was held concurrently with Sea Japan.

The trade fair provided a forum for exchanging technologies and information between new maritime businesses and the industry at large. Notable topics included the attention-grabbing “blue economy,” offshore wind power and marine renewable energy developments, and the increasingly popular carbon-neutral port initiatives.

Japan Boat Show 2024: Luxury Yachts Made Accessible to All

From March 21 to 24, Japan International Boat Show 2024 was held at Pacifico Yokohama and the Yokohama Bayside Marina. A total of 34,579 business and general public visitors and 214 exhibiting companies filled both venues. Overall, 232 marine vehicles were showcased, including boats, yachts, jet skis, and kayaks, the majority of which were able to be boarded or ridden.

Situated in the Yokohama Bayside Marina, opening into Negishi Bay, the main attraction of the Japan Boat Show was certainly the large boat and yacht floating exhibition. This year’s event hosted 57 luxury vessels, ranging up to 26 meters in length. Visitors were able to not only board each yacht, but also to probe into below-deck bedrooms, to take in the view from second or third floor top decks, and even to experience the sitting in the driver’s seat (provided, of course, that they first removed their shoes).
KAIWO Yokohama, the Japanese agent for Swedish yacht producer Hallberg-Rassy, showcased the company’s new Hallberg-Rassy 40C sailing cruiser yacht. The ship is outfitted with utilities to support multiple-day journeys, and local representative Yuka Sugita explained that the built-in kitchen is a popular amenity as many customers prefer to cook their own meals out on the water.
Saxdor exhibited its custom yachts, which offer a wide array of modifications to cater to various boating styles. Customizations include quantity of rotating seats, a wet bar and fridge for entertaining guests, and weather-resistant screens. Other boats provided options for fishing fighting chairs with rod holders, capitalizing on the popularity of recreational fishing in Japan.

In addition, alongside the exhibits, the Yokohama Bayside Marina also hosted hands-on activities for the whole family. The “Captain Kids Experience” offered children opportunities to ride mini motorboats and sailboats. Boat driving was also available for all visitors to try regardless of experience level or boat license.

 

Yokohama Bay Cruise luxury cruiser, “Ocean Bleu”

Two methods of transportation between the venues were implemented by the organizers: a bay cruise on a luxury cruiser (paid) and a shuttle bus (free of charge). The Yokohama Bay Cruise ran for approximately 45 minutes one-way, during which passengers were treated to views of Yokohama landmarks while sailing through the bays and channels around the port of Yokohama. The hustle and bustle of Yokohama waters was tangible, as the cruise passed between cargo ships, barges, and recreational fishing boats, and even the occasional speedboat flew by.

Meanwhile, within the halls of Pacifico Yokohama, a more conventional, yet not less exciting indoor exhibition was also underway. On top of a vast selection of marine goods, the venue was comprised of a handful of “Villages.” The Fishing Village, Jet Village, Sailing Village, Marine Kids Village, and the brand-new Water Safety Village gathered exhibitors of similar products and services in convenient sectors.

Watersports were a hot topic this year, with booths featuring eFoil electric surfboards, standup paddleboards, and windsurfing boards. SE Amusement Co., Ltd. introduced WAKEPARX, a boatless wakeboarding park. At WAKEPARX, athletes are pulled along by an overhead cable system as opposed to by a boat. This permits controlled changing of speed, which is safer and more accessible to beginners.
Other exhibitors presented boat engines, GPS fishing map technology, lifejackets, inflatable house boats, water rescue gear, marina memberships, and boat leasing. For visitors who already own their boat, AV equipment, a draft beer machine, and high-end champagne were perfect for hosting parties out on the sea.

Finally, environmental protection and sustainability were overarching themes present in every facet of the event, especially due to the notoriety of large yachts to contribute to ocean pollution. Tyura Sango used their booth to educate visitors on the importance of protecting coral reefs, which provide a home to 1/4th of all marine species, and to explain their organization’s coral replanting activities. The team encourages everyone to do their part in helping prevent pollution.

The Japan International Boat Show online content will be available until May 31 on the event’s official website. The 64th edition will be held March 20 to 23, 2025, at Pacifico Yokohama and the Yokohama Bayside Marina.

Foodex Japan 2024: Japan’s Largest Food and Beverage Exhibition Kicks Off With Impressive International Presence

On Tuesday, March 5, Foodex Japan 2024 commenced at the Tokyo Big Sight. Boasting over 2300 exhibiting brands, Foodex is the largest of the MICE (Meetings, Incentives, Conferences, Exhibitions) for the food and beverage industry held in Japan. The opening day reported a total of 17,702 registered visitors.

This year’s Foodex hosts a wide array of national pavilions. The European Union Pavilion provides an introduction to the numerous European country pavilions by showcasing highlighted products that are available taste testing, including Italian salami, French roquefort cheese, and Riesling wine from Luxembourg. Throughout East Halls 1-3, Europe dominates the landscape with pavilions spanning from wall to wall and eye-catching signage sporting colors from each country’s national flag.

Italy is the largest of the European pavilions, followed by Spain, Turkey, France, Belgium, Poland, Lithuania, and several others. Attendees can be seen throughout the venue snacking on the popular “Original Belgian fries,” which also offer a variety of condiments including a spicy “Samurai” sauce. Ludwig Winery Ltd., from the Czech Republic, has been exporting its wines to several Asian countries since 2010 and is looking to break into the Japanese market by negotiating with importers at Foodex. Ludwig also showcased its new grape tea and grape flour, which the company hopes will revolutionize the gluten-free industry.

Wine certainly holds a prominent position among the exhibited products. A vast majority of participating companies have brought wine to the table. In particular, Agro-Azerinvest LLC, which represents the wineries of the Qabala region in Azerbaijan, is introducing several wines chosen specifically for Japanese consumers. The flavors are cultivated to appeal to the Japanese palette, and the wines are made affordable to account for the Japanese inclination towards mindful spending. Agroi-Azerinvest has also been invited to attend the SAKURA Japan Women’s Wine Awards for 2024.

A little closer to home, China hosts the largest national pavilion overall. From Asia, Taiwan and Thailand feature impressively-sized pavilions, as well. Sri Lankan exhibitors are showcasing a variety of locally-grown teas. South Korea, capitalizing on the boom in popularity of Korean culture worldwide, has increased its efforts this year. Korean companies have come together with support from the sponsors of the Korean pavilion to cooperatively run a “K-Food Street” section. Fried food, snacks, and alcohol from various companies are available for taste testing in a food stall-styled booth in order to advertise Korean products that are already on sale in Japan, as well as to ultimately promote the spread of Korean culture even further. In addition, TYG Trading Co., Ltd., a Japanese importer of Korean snacks, is using Foodex as a means of advertising their products, as well as connecting with Korean manufacturers.

Not everyone is completely satisfied with the Foodex exhibition, however. Chilean wine exporter Bodegas Tagua Tagua (BTT) was disappointed in the amount of foot traffic by its booth on the first day. Though the company chose to exhibit at Foodex due its status as the largest trade fair in Japan, the BTT representative noted that other Japanese food industry exhibitions have had more significant buyer turnouts, and he was worried about the unusually long 4-day event period. However, the company is pleased to be able to meet known Japanese buyers and conduct pre-scheduled business meetings with customers. BTT remains hopeful for the remaining days of the exhibition.

Foodex Japan 2024 will continue until Friday, March 8, showcasing cuisine and spirits from the aforementioned countries, as well as from North America, South America, the Middle East, Oceania, and beyond.

International Space Industry Exhibition 2024 Held With Concurrent Exhibitions at Tokyo Big Sight

From February 20 to 22, International Space Industry Exhibition (ISIEX) 2024, Green Infrastructure Industry Exhibition 2024, Disaster Preparedness Industry Fair 2024, and Smart Factory Japan 2024 were held concurrently in the Tokyo Big Sight’s West Hall.

Over the 3-day event period, a total of 20,436 visitors attended the 4 exhibitions, at which they gathered information on the latest technological advancements of over 200 exhibiting companies. The venue was abuzz with the voices of exhibitors showcasing a wide variety of products and services, ranging anywhere from portable toilets to space insurance.

First, the Green Infrastructure Industry Exhibition focused on creating a future built on sustainable and environmentally friendly towns and cities. Many exhibiting companies expressed their commitment to the Sustainable Development Goals (SDGs), especially reducing carbon emissions to mitigate the effects of climate change.
One of the most eye-catching products in Green Infrastructure was Mirai Labo’s Solar Mobiway, a system of solar panels that are built into the ground replacing asphalt. Since the panels can be walked or even driven over, they offer the advantage of converting roads and sidewalks into electricity producers, thereby reducing deforestation caused by the clearing of space for solar panel installations. Other notable products included a plastic underground flood prevention structure and drones that can analyze environmental damage to natural spaces.

Second, the International Space Industry Exhibition orbited around satellites, rockets, and space exploration, supporting the hopes of Moon and Mars landings by humans in the near future. Exhibitors showcased lunar rovers, astronaut simulator VR, services for turning space industry waste into fuel, and even construction vehicles for building infrastructure on the surface of the Moon. In addition, a special display was implemented of scale models of 2 Japanese space probes, the Hayabsua 2, which completed the first ever return with samples from an asteroid, and the Martian Moons eXploration probe, which is planned to launch in 2026 in order to collect samples from the moons of Mars.
Iwaya Inc. exhibited its Balloon Spaceflight, a service that allows customers to take a trip to the stratosphere for an afternoon of space sightseeing. Utilizing the company’s high-altitude balloon combined with its airtight cabin, patrons can fly 25,000 meters above the Earth’s surface. Iwaya Inc. is currently racing against an American company to claim the title of first in the world to offer a space balloon ride to the public.

Third, The Disaster Preparedness Industry Fair showcased products and services to mitigate danger in emergency scenarios, as well as to aid disaster management professionals, these products being ever-important due to Japan’s high rate of earthquakes and other natural disasters. Noteworthy exhibits include portable electric generators, sandbags for flood prevention, tools and gear for rescue personnel, and a VR 4D disaster simulator. Onoda Industry demonstrated the uses of its Shelter & Adventure Machine (SAM), a household disaster shelter that protects against typhoons, strong winds, and tsunamis.
The Disaster Toilet Pavilion showcased several variants of portable toilets for use during emergency scenarios, such as tent-shaped manhole toilets, toilets made almost entirely out of paper, and a barrier-free toilet trailer.

Finally, the largest of the 4 exhibitions, Smart Factory Japan, aimed to advance and optimize the manufacturing industry by instituting digitalization and automation in Japanese factories. With a more prominent focus on services than products, companies promoted AI translation services, support services for creation of new types of robots, and consulting for optimal quality management using process informatics, as well as measuring equipment that automatically records analytics with the help of AI.

The next edition of Smart Factory Japan will be held from September 18 to 20, 2024, and International Space Industry Exhibition 2025, Green Infrastructure Industry Exhibition 2025, Disaster Preparedness Industry Fair 2025 will take place from January 29 to 31, all of which will be at the Tokyo Big Sight.

Hayabusa 2 space probe (scale model)
Martian Moons eXploration probe (scale model)