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New Environmental Exposition 2024: Cooperating Towards a Cleaner Future [MICE News]

From May 22 to 24, the 33rd New Environmental Exposition 2024 was held alongside the 16th Global Warming Prevention Exposition (GWPE) 2024 at the Tokyo Big Sight. Reporters from leading Japanese MICE news outlet, POP inc., covered the event.

This edition of the New Environmental Exposition, one of Asia’s largest environmental industry trade fairs, consisted of sixteen themed areas. The most prominent area was overwhelmingly the Waste Recycling, Waste Disposal, and Demolition Area, which covering nearly half of the entire exhibition space. Following in size were the Thermal, Waste Power Generation, and Heat Utilization Area, the Biomass and Organic Waste Disposal Area, and the Environmental Software, Scales, Measurement, and Analysis Area. In addition, two outdoor demonstration venues featured live demonstrations of everything from magnetic lifting attachments for excavators to plastic waste incinerators.

A total of 92,121 professional visitors attended the event over the 3-day period. Even on the opening day, exhibitors were already pleased with the attendee turnout. INTER-ACTION Corporation team members emphasized that the New Environmental Exposition has the number 1 attendance rate of their customers out of any trade fair.

Notably, Sustainable Development Goals (SDGs) played a major role in all aspects of the event. Exhibitors were eager to outline which of the 17 SDGs their products or services were designed to promote. In addition, reusable and recyclable materials were prioritized during booth construction and walkways were void of carpeting.

Exhibiting companies offered solutions to a myriad of problems. Environment & Development Co., Ltd. introduced its consulting services for construction of industrial waste management facilities, renewable power plant creation, disaster waste management, and residential, industrial, and commercial facilities development. The team hoped that their participation in the New Environmental Exposition’s seminars would encourage attendees to visit their booth as well.
Official website: https://www.etod.co.jp/

Next Action Company (NAC) focused its exhibit on the company’s environmentally-friendly waterless printing method. Most industrial printing requires ink to be dampened by using large quantities of water, which inevitably become wasted. Removing water from the process greatly reduces the negative impact on the environment, while simultaneously creating a crisper image and reducing printing costs. However, downsides, such as an increase in static electricity, are also present.
Official website: https://nac-1951.co.jp/

NAC: waterless printing

EQJ Co. Ltd showcased their asbestos cleaning machines in likely the most attention-grabbing booth in the venue. Featuring the “MAX Shower” and the “MAX S,” Managing Executive officer Yoshiaki Nemoto explained that safe asbestos cleanup has become a pressing issue in Japan in recent years. Since Japanese buildings are designed to be durable enough to withstand earthquakes, structures last for many years, which means that asbestos removal is still prevalent today. EQJ’s cleaning equipment helps to mitigate the spread of asbestos during building demolition by containing asbestos stuck to workers’ uniforms before they leave the worksite.
Official website: https://www.eqj.jp

EQJ: asbestos cleaning machines

Kayama Kogyo Co., Ltd. provides waste management solutions for PCBs and other materials, as well as collects waste from companies to be recycled and then reintroduced back into the market. At the company’s New Environmental Exposition stall, Kayama presented honey from its on-site apiary. Corporate Planning Division Member Maya Asmae elaborated that the team employs the bees as bio-indicators. By observing the bees’ health and habits, Kayama can estimate the effects that its waste management practices have on the surrounding environment, as well as work towards mitigating ecological damages. The apiary also offers opportunities for the local community to learn about sustainability while collecting honey.
Official website: https://www.kayama-k.co.jp/english

The upcoming 34th edition of the New Environmental Exposition will be held from May 28 to 30, 2025, at the Tokyo Big Sight.

Maxis: magnetic lifting attachment for excavator
ShinMaywa: hydrogen-powered garbage trucks
Solar Cleano: solar panel cleaner

JCMA: Lecture on Sustainability With a Focus on Operational Policy (MICE News)

On March 6, Tokyo-based MICE news media POP Inc. covered the Japan Convent on Management Association (JCMA) Human Resources Development Committee’s 2nd Member-oriented Training Seminar at SHAKOBA in Tokyo. The conference was conducted in a hybrid format, with approximately 50 participants offline and 70 online.
The event’s theme was “Approaches to sustainable MICE through business operations.” Vice Chair of the Human Resources Development Committee, Koji Okuno, explained the purpose of the seminar. “Sustainability efforts need to be promoted in cooperation with stakeholders,” Okuno stated. “While what must be done varies depending on business sectors such as management and operations, for this event, the focus is on operations, consisting of content which can be directly connected to business operations and which sales representatives can propose to their clients.”

Kazuko Toda, Director of the Convention Division of the Tokyo Convention & Visitors Bureau, presented the keynote speech, entitled “Regarding the Tokyo Metropolitan Government’s initiatives and policies for hosting sustainable MICE.” In recent years, cases have emerged in which a region’s sustainability initiatives have become a requirement for organizers when selecting venues for international conferences. In response to this, Director Toda outlined Tokyo’s efforts to develop hands-on programs that contribute to sustainability, to set up a support desk for organizers, and to provide a tool to estimate CO2 emissions as a result of MICE. She also emphasized that since there are worries that sustainability projects are costly, the government will actively support such projects by establishing a subsidy program for environmentally friendly MICE. Director Toda added, “Collaboration with stakeholders is the most important factor for sustainable MICE. We would like to establish Tokyo as a sustainable MICE city while listening to the opinions of organizers. Furthermore, in the future, we also plan to consider initiatives that target not only organizers, but also MICE facility operators, visitors, and exhibitors.”

On the corporate side, JTB Communication Design presented its “CO2 Zero MICE,” which can power electricity used at events with renewable energy. In addition, the Imperial Hotel showcased “Something Sustainable for Banquets,” the company’s banquet sustainability initiative, and SHOEI introduced its reusable booth displays.
In addition, the JCMA’s SDGs Promotion Committee shared the results of a survey on sustainability efforts conducted among its member companies. The responses indicated that more than 60% of initiatives were environmentally-oriented. As for issues and hurdles, the respondents cited the difficulty of understanding the amount of emissions for the entire event industry, which is subject to scope 3, permeation of efforts within the company, and comprehension by organizers and stakeholders.
Human Resources Development Committee Chairman Shiro Honda concluded, “Through each presentation, two axes were clarified: what the industry as a whole should address and what individual companies can do.” He expressed enthusiasm for holding more sustainability-themed seminars in the future.

During the training seminar, members of the Human Resource Development Committee were assigned duties that differed from their daily tasks. Yoshimasa Horaguchi of KISSEI COMTEC Co., Ltd., an equipment rental and network infrastructure facilities company, stated, “I was in charge of cameras for live streaming. I would switch between speakers and feature speakers according to the content on the screen. We had discussed and decided in advance that speakers would be shown from the chest up while speaking and that we would pan in before they began, but I improvised the other details. It was a fresh and interesting experience for me because I never operate the behind-the-scenes of an event; I usually only get to see it. I also learned that it’s a difficult job since I believe that professionals in filming switch scenes based on facial expressions and stories.” The assignment of each duty was chosen by discussion among the committee members, and switcher and live streaming table were the most popular positions.

LaLa arena TOKYO-BAY: Construction of Large-Scale, Multi-Purpose Arena in Chiba Prefecture Completed on April 17

On April 17, MIXI, Inc. and Mitsui Fudosan announced that construction has been completed on LaLa arena TOKYO-BAY, a large-scale, multi-purpose arena with a capacity of 10,000 visitors located in Funabashi City, Chiba Prefecture.

The Chiba Jets, a B.League basketball team, will use the arena as their home stadium for their 2024-25 season, and an opening ceremony featuring Chiba Jets players will take place on May 9, 2024.

The Mr. Children tour 2024 “miss you arena tour” will kick off live music performances in LaLa arena on July 6 and 7, 2024.

The facility consists of 4 floors above and below ground and covers a total of 31,000m2 of floor space.

The raiseable center monitor and the “ribbon” monitor that surrounds the arena are permanently installed to enhance a variety of productions.

Mitsui Fudosan has renamed its “Commercial Facilities Division,” which has been responsible for the development, sales, and operation of commercial facilities, to the “Commercial Facilities, Sports & Entertainment Division” as of April 1, adding LaLa arena TOKYO-BAY and the Tokyo Dome as new business domains.

Throughout 2024, the company plans to focus on combining the fun and appeal of sports and entertainment with commercial facilities in order to create valuable experiences.

Map of LaLa arena TOKYO-BAY within Funabashi City
Map of LaLa arena TOKYO-BAY in relation to Tokyo and Chiba Prefecture

Sea Japan 2024 Held at Tokyo Big Sight

From April 10-12, Sea Japan 2024 was held at the Tokyo Big Sight.

The event was organized by Informa Markets Japan.

Sea Japan 2024, now in its 15th year, is an international maritime exhibition that unites Japan’s shipping industry with the rest of the world through shipbuilders, shipowners and shipping equipment.

The scale of the exhibition has grown by approximately 150% since the previous edition in 2022, and this year boasted the largest event to date.

Offshore & Port Tech 2024, a new offshore and port technology exhibition, was held concurrently with Sea Japan.

The trade fair provided a forum for exchanging technologies and information between new maritime businesses and the industry at large. Notable topics included the attention-grabbing “blue economy,” offshore wind power and marine renewable energy developments, and the increasingly popular carbon-neutral port initiatives.

Japan Boat Show 2024: Luxury Yachts Made Accessible to All

From March 21 to 24, Japan International Boat Show 2024 was held at Pacifico Yokohama and the Yokohama Bayside Marina. A total of 34,579 business and general public visitors and 214 exhibiting companies filled both venues. Overall, 232 marine vehicles were showcased, including boats, yachts, jet skis, and kayaks, the majority of which were able to be boarded or ridden.

Situated in the Yokohama Bayside Marina, opening into Negishi Bay, the main attraction of the Japan Boat Show was certainly the large boat and yacht floating exhibition. This year’s event hosted 57 luxury vessels, ranging up to 26 meters in length. Visitors were able to not only board each yacht, but also to probe into below-deck bedrooms, to take in the view from second or third floor top decks, and even to experience the sitting in the driver’s seat (provided, of course, that they first removed their shoes).
KAIWO Yokohama, the Japanese agent for Swedish yacht producer Hallberg-Rassy, showcased the company’s new Hallberg-Rassy 40C sailing cruiser yacht. The ship is outfitted with utilities to support multiple-day journeys, and local representative Yuka Sugita explained that the built-in kitchen is a popular amenity as many customers prefer to cook their own meals out on the water.
Saxdor exhibited its custom yachts, which offer a wide array of modifications to cater to various boating styles. Customizations include quantity of rotating seats, a wet bar and fridge for entertaining guests, and weather-resistant screens. Other boats provided options for fishing fighting chairs with rod holders, capitalizing on the popularity of recreational fishing in Japan.

In addition, alongside the exhibits, the Yokohama Bayside Marina also hosted hands-on activities for the whole family. The “Captain Kids Experience” offered children opportunities to ride mini motorboats and sailboats. Boat driving was also available for all visitors to try regardless of experience level or boat license.

 

Yokohama Bay Cruise luxury cruiser, “Ocean Bleu”

Two methods of transportation between the venues were implemented by the organizers: a bay cruise on a luxury cruiser (paid) and a shuttle bus (free of charge). The Yokohama Bay Cruise ran for approximately 45 minutes one-way, during which passengers were treated to views of Yokohama landmarks while sailing through the bays and channels around the port of Yokohama. The hustle and bustle of Yokohama waters was tangible, as the cruise passed between cargo ships, barges, and recreational fishing boats, and even the occasional speedboat flew by.

Meanwhile, within the halls of Pacifico Yokohama, a more conventional, yet not less exciting indoor exhibition was also underway. On top of a vast selection of marine goods, the venue was comprised of a handful of “Villages.” The Fishing Village, Jet Village, Sailing Village, Marine Kids Village, and the brand-new Water Safety Village gathered exhibitors of similar products and services in convenient sectors.

Watersports were a hot topic this year, with booths featuring eFoil electric surfboards, standup paddleboards, and windsurfing boards. SE Amusement Co., Ltd. introduced WAKEPARX, a boatless wakeboarding park. At WAKEPARX, athletes are pulled along by an overhead cable system as opposed to by a boat. This permits controlled changing of speed, which is safer and more accessible to beginners.
Other exhibitors presented boat engines, GPS fishing map technology, lifejackets, inflatable house boats, water rescue gear, marina memberships, and boat leasing. For visitors who already own their boat, AV equipment, a draft beer machine, and high-end champagne were perfect for hosting parties out on the sea.

Finally, environmental protection and sustainability were overarching themes present in every facet of the event, especially due to the notoriety of large yachts to contribute to ocean pollution. Tyura Sango used their booth to educate visitors on the importance of protecting coral reefs, which provide a home to 1/4th of all marine species, and to explain their organization’s coral replanting activities. The team encourages everyone to do their part in helping prevent pollution.

The Japan International Boat Show online content will be available until May 31 on the event’s official website. The 64th edition will be held March 20 to 23, 2025, at Pacifico Yokohama and the Yokohama Bayside Marina.

Foodex Japan 2024: Japan’s Largest Food and Beverage Exhibition Kicks Off With Impressive International Presence

On Tuesday, March 5, Foodex Japan 2024 commenced at the Tokyo Big Sight. Boasting over 2300 exhibiting brands, Foodex is the largest of the MICE (Meetings, Incentives, Conferences, Exhibitions) for the food and beverage industry held in Japan. The opening day reported a total of 17,702 registered visitors.

This year’s Foodex hosts a wide array of national pavilions. The European Union Pavilion provides an introduction to the numerous European country pavilions by showcasing highlighted products that are available taste testing, including Italian salami, French roquefort cheese, and Riesling wine from Luxembourg. Throughout East Halls 1-3, Europe dominates the landscape with pavilions spanning from wall to wall and eye-catching signage sporting colors from each country’s national flag.

Italy is the largest of the European pavilions, followed by Spain, Turkey, France, Belgium, Poland, Lithuania, and several others. Attendees can be seen throughout the venue snacking on the popular “Original Belgian fries,” which also offer a variety of condiments including a spicy “Samurai” sauce. Ludwig Winery Ltd., from the Czech Republic, has been exporting its wines to several Asian countries since 2010 and is looking to break into the Japanese market by negotiating with importers at Foodex. Ludwig also showcased its new grape tea and grape flour, which the company hopes will revolutionize the gluten-free industry.

Wine certainly holds a prominent position among the exhibited products. A vast majority of participating companies have brought wine to the table. In particular, Agro-Azerinvest LLC, which represents the wineries of the Qabala region in Azerbaijan, is introducing several wines chosen specifically for Japanese consumers. The flavors are cultivated to appeal to the Japanese palette, and the wines are made affordable to account for the Japanese inclination towards mindful spending. Agroi-Azerinvest has also been invited to attend the SAKURA Japan Women’s Wine Awards for 2024.

A little closer to home, China hosts the largest national pavilion overall. From Asia, Taiwan and Thailand feature impressively-sized pavilions, as well. Sri Lankan exhibitors are showcasing a variety of locally-grown teas. South Korea, capitalizing on the boom in popularity of Korean culture worldwide, has increased its efforts this year. Korean companies have come together with support from the sponsors of the Korean pavilion to cooperatively run a “K-Food Street” section. Fried food, snacks, and alcohol from various companies are available for taste testing in a food stall-styled booth in order to advertise Korean products that are already on sale in Japan, as well as to ultimately promote the spread of Korean culture even further. In addition, TYG Trading Co., Ltd., a Japanese importer of Korean snacks, is using Foodex as a means of advertising their products, as well as connecting with Korean manufacturers.

Not everyone is completely satisfied with the Foodex exhibition, however. Chilean wine exporter Bodegas Tagua Tagua (BTT) was disappointed in the amount of foot traffic by its booth on the first day. Though the company chose to exhibit at Foodex due its status as the largest trade fair in Japan, the BTT representative noted that other Japanese food industry exhibitions have had more significant buyer turnouts, and he was worried about the unusually long 4-day event period. However, the company is pleased to be able to meet known Japanese buyers and conduct pre-scheduled business meetings with customers. BTT remains hopeful for the remaining days of the exhibition.

Foodex Japan 2024 will continue until Friday, March 8, showcasing cuisine and spirits from the aforementioned countries, as well as from North America, South America, the Middle East, Oceania, and beyond.

International Space Industry Exhibition 2024 Held With Concurrent Exhibitions at Tokyo Big Sight

From February 20 to 22, International Space Industry Exhibition (ISIEX) 2024, Green Infrastructure Industry Exhibition 2024, Disaster Preparedness Industry Fair 2024, and Smart Factory Japan 2024 were held concurrently in the Tokyo Big Sight’s West Hall.

Over the 3-day event period, a total of 20,436 visitors attended the 4 exhibitions, at which they gathered information on the latest technological advancements of over 200 exhibiting companies. The venue was abuzz with the voices of exhibitors showcasing a wide variety of products and services, ranging anywhere from portable toilets to space insurance.

First, the Green Infrastructure Industry Exhibition focused on creating a future built on sustainable and environmentally friendly towns and cities. Many exhibiting companies expressed their commitment to the Sustainable Development Goals (SDGs), especially reducing carbon emissions to mitigate the effects of climate change.
One of the most eye-catching products in Green Infrastructure was Mirai Labo’s Solar Mobiway, a system of solar panels that are built into the ground replacing asphalt. Since the panels can be walked or even driven over, they offer the advantage of converting roads and sidewalks into electricity producers, thereby reducing deforestation caused by the clearing of space for solar panel installations. Other notable products included a plastic underground flood prevention structure and drones that can analyze environmental damage to natural spaces.

Second, the International Space Industry Exhibition orbited around satellites, rockets, and space exploration, supporting the hopes of Moon and Mars landings by humans in the near future. Exhibitors showcased lunar rovers, astronaut simulator VR, services for turning space industry waste into fuel, and even construction vehicles for building infrastructure on the surface of the Moon. In addition, a special display was implemented of scale models of 2 Japanese space probes, the Hayabsua 2, which completed the first ever return with samples from an asteroid, and the Martian Moons eXploration probe, which is planned to launch in 2026 in order to collect samples from the moons of Mars.
Iwaya Inc. exhibited its Balloon Spaceflight, a service that allows customers to take a trip to the stratosphere for an afternoon of space sightseeing. Utilizing the company’s high-altitude balloon combined with its airtight cabin, patrons can fly 25,000 meters above the Earth’s surface. Iwaya Inc. is currently racing against an American company to claim the title of first in the world to offer a space balloon ride to the public.

Third, The Disaster Preparedness Industry Fair showcased products and services to mitigate danger in emergency scenarios, as well as to aid disaster management professionals, these products being ever-important due to Japan’s high rate of earthquakes and other natural disasters. Noteworthy exhibits include portable electric generators, sandbags for flood prevention, tools and gear for rescue personnel, and a VR 4D disaster simulator. Onoda Industry demonstrated the uses of its Shelter & Adventure Machine (SAM), a household disaster shelter that protects against typhoons, strong winds, and tsunamis.
The Disaster Toilet Pavilion showcased several variants of portable toilets for use during emergency scenarios, such as tent-shaped manhole toilets, toilets made almost entirely out of paper, and a barrier-free toilet trailer.

Finally, the largest of the 4 exhibitions, Smart Factory Japan, aimed to advance and optimize the manufacturing industry by instituting digitalization and automation in Japanese factories. With a more prominent focus on services than products, companies promoted AI translation services, support services for creation of new types of robots, and consulting for optimal quality management using process informatics, as well as measuring equipment that automatically records analytics with the help of AI.

The next edition of Smart Factory Japan will be held from September 18 to 20, 2024, and International Space Industry Exhibition 2025, Green Infrastructure Industry Exhibition 2025, Disaster Preparedness Industry Fair 2025 will take place from January 29 to 31, all of which will be at the Tokyo Big Sight.

Hayabusa 2 space probe (scale model)
Martian Moons eXploration probe (scale model)

4 Major MICE Organizations Hold Joint Social Sports Event

On February 14, 2024, the Japan Convention Management Association (JCMA), the Japan Association for the Promotion of Creative Events (JACE), the Japan Exhibition Association, and the MPI Japan Chapter jointly organized a social sports event.

This marked the first joint collaboration between the 4 MICE industry organizations. During the event, HADO Arena Odaiba coordinated a “Techno Sports” tournament combining sports with cutting-edge augmented reality (AR) technology. 30 teams comprised of 3 individuals from different associations competed with the aim of encouraging networking through social interaction while enjoying competitive sports. The organizations hope to strengthen cooperation throughout the MICE industry, as well as increase awareness of the industry and its ability to circulate information throughout society.

The end goal of the collaboration between the 4 organizations is to even further promote information sharing, cooperation, and interaction within the MICE industry. In addition, the groups plan to increase their support of MICE, which have fully recovered with the resurgence of inbound tourism, as well as to improve the ability of the industry as a whole to spread information to the public.

Furthermore, by allowing employees in the younger demographic to network and interact with peers from other companies in the industry, the organizations plan to create opportunities for them to discover or reaffirm the appeal and potential of MICE jobs.

Tokyo International Gift Show Spring 2024: Domestic and Foreign Brands Set Sights on Tokyo Gift Market

On February 6, the 98th Tokyo International Gift Show, Japan’s largest trade show, opened at the Tokyo Big Sight. Twice a year, the Gift Show gathers over 3000 exhibiting companies from regions throughout Japan and countries across the globe and spans 100,000 square meters of exhibition space.

The spring edition is partnered with the concurrent LIFE x DESIGN fair and the Gourmet & Dining Style Show to showcase a wide variety of goods that complement people’s lifestyles. Themed areas feature such products as home furnishings and decorations, daily necessities, stationery and paper goods, youth fashion, pet accessories, and even glamping and outdoor saunas.

The Tokyo Gift Show is a thoroughly international trade fair, and industry professionals from every corner of the world can be spotted perusing the booths and partaking in business negotiations. The 3 countries with the most prominent representation are Japan, China, and the United States.

Japanese companies from various rural areas brought their products to the Gift Show in hopes of expanding their reach to the Tokyo Metropolis and beyond. From Akita Prefecture, Sasaki Trading Co. introduced its flower petal and leaf flavored sustainable ice creams which have historically been exclusive to Akita. From Funabashi City in Chiba Prefecture, Kaiko Bussan Co. is presenting its stewed Konoshiro gizzard shad fish and carrot juice made entirely out of carrots. From Shizuoka Prefecture, Marushichi Seicha is showcasing its collection of craft brewed teas that, similar to wine, can also be paired with various cuisines, in response to the shift in popularity from tea leaves to bottled tea.

Chinese exhibitors congregate primarily at the official China Pavilion. Many Chinese companies, like Dongguan City-based For Season Clothing Co., operate their own factories and manufacture goods to be exported to Japan. For Season Clothing also receives orders directly from major Japanese franchises such as Sanrio for production of Japanese-licensed merchandise.

Popular United States brands such as Ty and Thrasher, as well as licensors of American cartoon and video game content, are taking advantage of the Tokyo Gift Show as an avenue to break into the Japanese market. Thrasher, in particular, is combining the efforts of several Japanese manufacturers of backpacks, shoes, and skateboard decks, under the management of Japanese wholesaler of foreign skate and street brands TRYON. Their goal is to create opportunities for the Japanese youth to find an entry into skate culture through Thrasher clothing, capitalizing on the gradually rising popularity of skateboarding in Japan as a result of the Olympics.

Tokyo International Gift Show Spring 2024 will run until Thursday, February 8. The 2024 Autumn edition will be held from September 4 to 6 at the Tokyo Big Sight.

Ekiden Relay Race to be Held to Commemorate Expo 2025 Osaka [MICE News]

[Leading Japan MICE News outlet POP Inc. special report]

On March 16, 2025, the “Expo 2025 Osaka Commemorative EXPO EKIDEN 2025” will be held to build momentum for the upcoming world exposition.

The course will run between the Expo ’70 Commemorative Park, which was the site of the 1970 Japan World Exposition, and the Expo 2025 venue in Yumeshima, connecting the two Expo areas.

Members of the general public will not be able to participate.

 

Ekiden Summary:

Name: Expo 2025 Osaka Commemorative EXPO EKIDEN 2025
Organizer: Asahi Broadcasting Group Holdings Corporation (Representative Director and President: Susumu Okinaka)
Co-organizers: Japan Association for the 2025 World Exposition, Osaka Prefectural Government, Osaka City, Suita City, Toyonaka City, The Asahi Shimbun Company
Supervising Management: Osaka Association of All Athletics
Date: March 16, 2025 (rain or shine) *scheduled to be broadcast live on national networks
Course: Start at the Expo ’70 Commemorative Park, pass through Osaka City, finish at Expo 2025 venue in Yumeshima
Participating Teams: Total of 20 teams from various organizations and universities