Danish chocolate milk brand Cocio is targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand. The activity, led by Space, kicks off on Thursday and runs for the duration of the four day event. Cocio, created in 1951 in Denmark, is a chocolate milk drink brand […]
Absen LED on tour, exclusively with PSCo at PLASA 2014
Absen Optoelectronics, a global manufacturer of LED displays, today announced its presence at PLASA 2014 as part of a partner-led European Roadshow in major cities in the UK, Germany and Spain throughout September and October. The very latest 2.5mm and 3.9mm pixel pitch LED from Absen will be available to view on the PSCo stand […]
Comic Con India & Reed Exhibitions Enter Joint Venture to Produce Experiential Pop Culture Events for the Burgeoning Indian Market
Comic Con India (CCI) today announced a joint venture with Reed Exhibitions; part of the FTSE listed Reed Elsevier Group, to grow the pop culture space in India and bring world class events to Indian fans. The Comic Con India team will work closely with the ‘ReedPOP’ division of Reed Exhibitions, the largest producer of pop culture […]
SINGAPORE AIRSHOW 2014 GENERATES 25% INCREASE FOR NATIONAL ECONOMY
ASIA – The Singapore Airshow has contributed S$319 million (US$254.7m) to the Singapore economy in 2014, according to a study by Kadence International.
EMS APPOINTS NEW MD FOR THE MIDDLE EAST AND AFRICA
WORLD – Event Marketing Solutions (EMS) has made Lucy Miller the MD of its Middle East and Africa operation.
Venue Spotlight: Natural History Museum
We interviewed Victoria Barker, Senior Events Manager at the Natural History Museum to get a better insight into the venue and what it has to offer organisers. What unique selling points does your venue have? The Natural History Museum is globally recognised as a world-class visitor attraction, leading science research centre and for its iconic Waterhouse architecture. […]
Guest Blog: 5 sins that will send a conference audience to sleep
We’ve all been there; politely sitting through a number of conference presentations mentally compiling shopping lists or daydreaming about the summer holidays instead of actually listening. The topic sounded interesting, and the content is probably useful, but the presentation itself seems to have been made expressly to send us to sleep. It is a common […]