Two world-renowned British institutions are pushing creative boundaries in the exhibition and event world. The London Boat Show, one of the world’s top 10 boat shows, has challenged the famous Central Saint Martins to curate its January 2015 event at ExCeL London, sparking a change in the design and execution of live events. Central Saint […]

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Multi-channel events provider, MEDIAmaker, is today encouraging businesses to move away from traditional, and often disengaging, approaches to delivering content at corporate events and conferences, in favour of more creative, interactive and ultimately effective methods. This call to action follows the findings of a recent survey, also conducted by MEDIAmaker – a company with over […]

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Grass Roots Meeting & Events, has been appointed by Ford to handle the logistics for Ford’s forthcoming pan-European Focus and Mondeo press launches. In a separate project, the company will also manage the logistics around the fleet launch for the same two vehicles. Steve Woolmington, Senior Manager Product Communications, Ford of Europe Public Affairs said: […]

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GenieConnect has announced a new analytics capability that: enables organisers to identify – in real-time – those parts of their event that are failing to engage with attendees; and empowers them to take the necessary steps to ensure optimum attendee participation. Event organisers can now set Key Performance Indicators (KPIs) for desired attendee behaviours – […]

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ASIA – Organiser Reed Exhibitions Greater China has helped raise RMB 625,000 (US$101,100) for underprivileged families from the sixth annual International Church of Shanghai (ICS) Charity Golf Tournament.

ASIA – Messe Frankfurt is gearing up for the 20th Intertextile Shanghai Home Textiles by preparing for the largest event in its history.

On 28 July, London’s event professional’s community met at the Google Campus in Shoreditch, one of the most famous startup hubs in the heart of London’s Tech City, to discuss best practices in digital marketing for the events industry. A panel of experts specialising in the strategic use of digital marketing techniques and technologies for […]

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AMERICAS – The Superlative Group has been selected by the San Diego Convention Center (SDCC) Corporation to be its naming rights and sponsorship development consultant.

WORLD – Global organiser UBM again attributed a drop in revenue to a “strong currency headwind in its 2014 half-year results.