03/2013
The Healthcare Information & Management Systems Society announced its new Commitment to Action as part of the Clinton Global Initiative on the same day President Bill Clinton spoke at the Annual HIMSS Conference & Exhibition, held March 3-7 in New Orleans.
03/2013
A diverse group of health care event planners and show managers speak with ExpoMed Report about how their events, their associations and their jobs have changed in recent years.
03/2013
Greater Houston CVB President and CEO Greg Ortale spoke with Expo Magazine Executive Editor Michael Hart about the decision to produce a health care show in partnership with Messe Dusseldorf North America.
Conservative MP Nick de Bois will launch details of the first ever All Party Parliamentary Group Inquiry into the events industry in a specialist session at International Confex next week.
03/2013
There is only one person in our industry known worldwide by just his first name: Cherif. With renewed interest in internationalizing exhibitions, I thought it would be fun to share some background on one of the more globally-connected people I know.
Etherlive, temporary IT specialist for the event sector, will be sharing best practices at International Confex focusing on how technology can help realise incremental revenues at events.
Etherlive’s director Tom McInerney will be speaking on March 19th to encourage event organisers to maximise rev
enue through technology and effective use of content.
McInerney’s presentation will highlight how planners can drive revenues and enhance the customer experience by making the most of investments in infrastructure that go further than just providing Wi-Fi and internet connectivity. The session explores how organisers can:
· Tap into sponsorship revenues through localised Wi-Fi
· Charge for content through live video streaming and video on demand
· Create maximum exposure through use of social media
· Re-sell content after the event
· Utilise technology by introducing contactless payment for transactions of products and services
The demand for content re-use is underlined by Etherlive’s recent work at the Green Events & Innovations Conference which took place on 7th March 2013. Partnering with A Greener Festival, Bucks New Uni and the Association of Independent Festivals, a live online stream of the conference allowed remote viewers to pose questions and join in with the discussion.
The Confex session, arranged by the Association of Event Organisers is geared towards corporate event organisers, production companies, and HBA’s.
Etherlive is a respected specialist for temporary IT installations at a wide range of events, from The London Medi
a Centre at One Great George Street for the 2012 Olympic and Paralympic Games to corporate conferences and large-scale festivals.
Tom McInerney, director of Etherlive, said: “We have reached a critical inflection point within events; technology is becoming part of organisers’ vocabulary. This session will illustrate how events can move beyond just providing production support but also generate significant incremental revenue, maximising opportunities that exist.”
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EUROPE – The Swedish Exhibition and Congress Centre has reported 2012 saw its highest sales and earnings since its 1918 inception, yet it was a weak year for hosting congresses at the venue.
EUROPE – Claus Rattich has been appointed as executive director of marketing and communications at NurnbergMesse, following 10 years as executive director of Exhibitions.
Nick de Bois MP will launch details of the first ever All Party Parliamentary Group Inquiry into the events industry in a specialist session at International Confex next week.
The Chair of the APPG on Events will outline the details of the inquiry, which will focus on the international competitiveness of the UK events industry, in a specialist session with Black Tier members of the International Confex Loyalty Programme as well as international corporate buyers.
Within the session de Bois will call for industry engagement with the inquiry process and encourage organisations within the events industry to submit witness testimonies. Some written testimony submissions will also be asked into the House of Commons to give verbal testimony to a group of MPs providing support for the inquiry. These testimonies will form the basis of a report and a series of recommendations that will be passed onto Ministers throughout government.
The findings and contents of the report will be presented to the industry at a special event in the summer hosted by International Confex and the Britain for Events campaign who are providing secretarial support to assist the inquiry.
The post Nick De Bois To Launch APPG Inquiry At International Confex appeared first on Exhibition Industry News.
A survey of senior event organisers conducted by Noodle Live, the new technology for collecting and sharing information at exhibitions and conferences, reveals that 50 per cent see the majority of their printed materials left behind after events. This is an area of ongoing frustration for event organisers, especially as the vast majority spend up to a fifth of their total event budget on printing.
The survey conducted at the 2013 AEO Conference in London, among CEOs, vice presidents, directors and marketing managers of large and medium-sized events companies, showed that event professionals firmly believe that the right technology is crucial to enhancing visitor experience and exhibitor effectiveness as well as achieving a competitive advantage. Of the senior event professionals surveyed, eight out of ten agreed that events could be greatly enhanced through adoption of the right technology.
According to the survey, there were three key areas where tech could help events most:
Changing schedules – A grievance among just over 80 per cent of respondents was that event schedules often changed after having printed the relevant materials, resulting in out-of-date information.
Social media – Almost all event organisers surveyed said they use social media to generate buzz around their events online, emphasising the need for event apps that integrate social media tools, allowing for networking to begin in advance and collected documents to be shared post event.
Post event – There is a clear need for the right technology to provide information post event, as 79 per cent of organisers ensure presentations are available online to delegates after the event.
With Noodle Live, any documents, presentations, brochures and contact details collected via swipe cards are all stored in the cloud, ready for attendees to log in via their mobile, tablet or computer to access and share everything they’ve collected. With social media integration, attendees are able to follow others, monitor buzz around events and send their own updates from within the Noodle Live app.
“The events industry is clearly ready and keen to incorporate technology and move away from paper to digital,” commented Clemi Hardie, Founder and MD of Noodle Live. “Practically everyone we spoke to at the AEO Conference think that the right technology would bring huge benefits to visitors, exhibitors and organisers of events. As event app specialists we know we Noodle Live can fulfil that need without being disruptive to the overall event experience.”
“Using Noodle Live to distribute information digitally and in real time means organisers can provide in-depth information about their event far more cost effectively than by using print. Not only are events wasting printed materials, the programs and brochures are often quickly out of date, showing the wrong information by the time the event starts. This is another problem that could be solved by hosting the schedule online where it can be changed in real time and viewable via an app like Noodle Live.”
Methodology
The survey of 36 senior event professionals was conducted at the 2013 AEO Conference in London on 31 January 2013.
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