Smart Hospitality is delighted to announce a ten year contract with EventCity to be the sole caterers at the venue, the new leading venue in the North West of England and the second largest venue outside of London just minutes from the dynamic city centre of Manchester.
The contract is worth a predicted £2.5m turnover in the first year and £40m over the full contract. Smart Hospitality has already invested in state-of-the-art brand new kitchens worth over £500,000.
Building on the phenomenal success of the Olympic Hospitality Centre at the London 2012 Games in conjunction with creative director and Michelin star chef Angela Hartnett, this new contract further consolidates Smart Hospitality’s ambitious growth targets.
Greg Lawson, Smart Hospitality’s CEO, comments, “This is a very exciting time for Smart Hospitality as we see our client portfolio extend with this prestigious contract with EventCity. The venue is a fantastic space and will appeal to a whole host of potential users from conferences, dinners, parties, exhibitions and plenty more.”
Andy Orr, MD of EventCity, comments, “I am delighted to welcome Greg and the Smart team into the EventCity family. From the outset of negotiation it was clear that they shared our values of being quality driven, innovative, creative and passionate about delivering events. I look forward to working with all at Smart and raising the benchmark for event delivery.”
EventCity Live 2013
An incredible taster event to showcase the venue will be hosted on 14 March at EventCity. The drop in programme includes tours, talks and entertainment. Visitors will also be able to see the range of options available for set up within the black box of Hall 4 which is perfect for all types of event.
Smart Hospitality’s fantastic food and drink will be showcased throughout the day with breakfast, lunch and afternoon tea provided to all guests, and offering a programme of interactive activities to get involved including a spherification demonstration from Smart Hospitality’s molecular food technology team and live cooking demonstrations from Keri Moss, winner of MasterChef 2012.
To end the day with a bang, Smart Hospitality will be hosting a taster of Manchester’s mixed Christmas parties theme for 2013 ‘Nostrovia’. With full Nostrovia set dressing, Cossack dancers, aerialists, dodgems, cocktails and canapés and samples of the food and drink on the menu for the season.
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