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On Jun 14th, the Japan Tourism Agency held the third MICE Conference for the enhancement of international competitiveness. They finalized the discussion to take measures to restore the MICE business in Japan which falls behind the world.
They made the following six proposals:
1) Global standardization of code of conduct, 2) Sophistication of the MICE marketing, 3) Promotion of cooperation and liaison as a team, 4) Enhancement of solution business based on customers’ perspectives, 5) Strengthening of ties in the organization and development of human resources, 6) Strategic utilization of MICE.