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POP Co., Ltd, a publisher specialized in trade shows, just published their quarterly magaizne “Exhibitions and MICE, Vol. 9: Presentation Technics” on August 23.
The “Exhibitions and MICE” is specialized in the two closely connected fields; exhibitions, a place for companies to develop new businesses and MICEs that help companies activate businesses.
It studies with various viewpoints those “face-to-face” events that gather people and products. It contains know-how of collecting customers, the latest news, good front-line examples as well as new communication methods.