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Tahiti tourism bureau announced its new corporate brand all over the world simultaneously on June 18th.
The new branding was developed with the help of Future Brand, a UK based brand consulting company. Mr. Shimada Tomoyuki, the strategy director of Tahiti tourism bureau, explained the need to differentiate from one destination to another to attract more tourists with the images cuts of each of the places.
He announced the new branding strategy to appeal Tahiti, its people, its history, its glorious future and French Polynesia with totally new approach.