Home World News FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch...

FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross


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To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]