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The problem Conversion of pre-registrations to attendees is a continuing problem for B2B exhibition organisers where the industry average is 50%. The event Customer Contact Expo 2014 took place on 1st & 2nd October and the organisers (UBM) implemented the GleanIn Social registration solution to drive up conversion and increase value to all stakeholders. What […]
The post Event Tech Case Study: How Customer Contact Expo drove an overall increase in pre-registration to attendee conversion using GleanIn appeared first on Event Industry News.