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The use of iBeacon technology is slowly starting to work its way in to the operations of event organisers. UBM’s eCommerce Expo, which took place at London’s Olympia last October, deployed the technology to improve the visitor experience at the show, using it to greet new arrivals and highlight key elements of the event’s dedicated […]
The post Event Tech Case Study: eCommerce Expo Deploys iBeacons with Support from DoubleDutch appeared first on Event Industry News.