Home World News Boursin to roll out tasty virtual reality experience this summer

Boursin to roll out tasty virtual reality experience this summer


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Boursin, the indulgent French cheese brand owned by Bel UK, is to put virtual reality at the heart of a major new experiential roadshow this summer, as part of a wider marketing strategy to encourage consumers to trade up their everyday treats for something a little more sophisticated. The move by Bel UK will be […]

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