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Effective Utilization of Exhibition as Marketing strategy
Supervised by Japan External Trade Organization (JETRO)
Bible for exhibitors.
| Issuance | end of July 2006. |
|---|---|
| Format | B5 Size, 300 pages approx. |
| Price | JPY 8,400. |
Contents
execution plan, embodiment making plan and the country, the overseas exhibition strategy construction, and the example case studies/booth design & stage demonstration production case report/practice for the sales improvement, etc.