{"id":10049,"date":"2013-04-08T17:30:57","date_gmt":"2013-04-08T08:30:57","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=2430"},"modified":"2013-04-08T17:30:57","modified_gmt":"2013-04-08T08:30:57","slug":"virtualxpo-reignites-the-live-production-industry-with-vibe","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=10049","title":{"rendered":"VirtualXpo Reignites The Live Production Industry With VIBE"},"content":{"rendered":"<p><a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/04\/d577f24e-9e18-42f3-b758-4ed1d31a831b.png\" rel=\"lightbox[2430]\" title=\"VirtualXpo Reignites The Live Production Industry With VIBE \"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2431\" alt=\"d577f24e 9e18 42f3 b758 4ed1d31a831b 300x242 VirtualXpo Reignites The Live Production Industry With VIBE  Exhibition News\" src=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/04\/d577f24e-9e18-42f3-b758-4ed1d31a831b-300x242.png\" width=\"300\" height=\"242\" title=\"VirtualXpo Reignites The Live Production Industry With VIBE Exhibition News\" \/><\/a>Today represents a genre-defining moment for marketing as VirtualXpo announces VIBE, the world\u2019s first virtual trade show for an entire industry, and VIBE LIVE, a 100% live companion event \u2014 both of which confront the standard exhibition model head-on.<\/p>\n<p>Since Paul Nicholson founded VirtualXpo, he and his colleagues have been tirelessly investigating new ways to challenge traditional out-dated marketing routes. For them, today sees the culmination of their endeavours as they launch the revolutionary VIBE solution.<\/p>\n<p>Nicholson comments: \u201cConventional trade shows, websites, web searches, email and advertising are all extremely inefficient vehicles delivering around 10% ROI. In this era of super high-tech digital media, that is a woeful economic scenario. Having analysed the global markets we realised that the logical solution was to bring entire industries together in one place rather than having their component parts scattered over the Internet. So, within VIBE, everyone will be just a few screen taps away, 24\/7, throughout the whole year. No more frustrating web searches or Internet downtime, just an industry-wide trade show in the palm of your hand.\u201d<\/p>\n<p>Nicholson continues: \u201cStep two was to make the virtual experience better, faster and cheaper, and we\u2019ve achieved that with our platform. VIBE visitors will be able to register their show attendance in order to create meaningful business and social relationships with the exhibitors. Then, through the app\u2019s analytic reporting function, exhibitors will be able to reach out personally to visitors who show real interest in their company and products, giving them the potential of never missing another sale and a 90% demographic improvement over a conventional show. The app also links to social networking sites, email and websites, keeping everything and everyone fully synchronised. It\u2019s a logical marketing evolution and an exciting new economic model.\u201d<\/p>\n<p>VIBE will embrace all the people and companies who together deliver the functionality that drives the live entertainment market \u2014 not just sound, light, video and staging companies, but also those involved in logistics, catering, security and other crucial areas. Freelance personnel will also be encouraged to join the show and promote their skills.<\/p>\n<p>Sales director Jay Green adds: \u201cWe wanted to create a level playing field for everyone, a more efficient route to market and a truly cost-effective solution for the times in which we live. We believe that the world should be one big trade show with industries easily accessible and always open for business.\u201d<\/p>\n<p>Companies and individuals can apply for a virtual exhibition space at VIBE from today and the app will be launched this July on iOS and Android platforms before the year-end. The company\u2019s universal app template will roll out across other diverse industry sectors later this year in \u201cglorious multimedia\u201d.<\/p>\n<p>To complement VIBE, VirtualXpo is also shaking up the trade show market with VIBE LIVE.<\/p>\n<p>Nicholson explains the thinking behind the VIBE LIVE concept: \u201cThe live production industry deserves to be properly seen and heard. Trade shows have never delivered the sight, sound and feel of live technology at work in meaningful, real world applications. In response to this problem we\u2019ll be launching the world\u2019s first totally live arena-based event for this discerning market in 2014. VIBE LIVE will be designed for the industry by the industry, and linked to a special edition VIBE app.<\/p>\n<p>\u201cIt\u2019s important to note that VIBE LIVE will not be a conventional trade show but a hybrid multimedia event. We\u2019re taking things into a new dimension. The content will include elements never before seen in the exhibition marketplace \u2014 it will all add up to an irresistible package.<\/p>\n<p>\u201cWe believe that the marriage of our unique virtual and live approaches will provide the industry with a far more effective route to market than traditional static shows, and encourage everyone to review their annual trade show routine and budgets. The dark ages are over. It\u2019s now time to fully embrace 21st century resources and revive the industry with something altogether more rewarding and cost-effective.\u201d<\/p>\n<p>In partnership with a consulting panel of respected industry professionals, VIBE LIVE will deliver both an unprecedented sensory experience and an invaluable business opportunity for everyone involved to network in a far more dynamic way.<\/p>\n<p>The arena setting will allow for hundreds of high quality demo slots over the course of the live event, provide corporate boxes for meetings and entertaining, breakout rooms for seminars, workshops and additional demos, plus outdoor concourses. Together, VIBE and VIBE LIVE will provide the ultimate shop window for all live event production professionals.<\/p>\n<p>VirtualXpo will be releasing further information about VIBE LIVE in the coming weeks including the venue and timing.<\/p>\n<p>For further information please visit\u00a0<a  rel=\"nofollow\" href=\"http:\/\/www.linkedin.com\/redirect?url=www.virtualxpo.com&amp;urlhash=3l7y&amp;_t=mbox_mebc\">www.virtualxpo.com<\/a><\/p>\n<\/p>\n<div class='kindleWidget kindleLight' ><img decoding=\"async\" src=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/plugins\/send-to-kindle\/media\/white-15.png\" title=\"VirtualXpo Reignites The Live Production Industry With VIBE Exhibition News\" alt=\"white 15 VirtualXpo Reignites The Live Production Industry With VIBE  Exhibition News\" \/><span>Send to Kindle<\/span><\/div>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/04\/virtualxpo-reignites-the-live-production-industry-with-vibe\/\">VirtualXpo Reignites The Live Production Industry With VIBE<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today represents a genre-defining moment for marketing as VirtualXpo announces VIBE, the world\u2019s first virtual trade show for an entire industry, and VIBE LIVE, a 100% live companion event \u2014 both of which confront the standard exhibition model head-on. Since Paul Nicholson founded VirtualXpo, he and his colleagues have been tirelessly investigating new ways to [&#8230;]<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/04\/virtualxpo-reignites-the-live-production-industry-with-vibe\/\">VirtualXpo Reignites The Live Production Industry With VIBE<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":2431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-10049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VirtualXpo Reignites The Live Production Industry With VIBE - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=10049\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VirtualXpo Reignites The Live Production Industry With VIBE - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Today represents a genre-defining moment for marketing as VirtualXpo announces VIBE, the world\u2019s first virtual trade show for an entire industry, and VIBE LIVE, a 100% live companion event \u2014 both of which confront the standard exhibition model head-on. 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