{"id":10053,"date":"2013-04-08T19:48:31","date_gmt":"2013-04-08T10:48:31","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=2440"},"modified":"2013-04-08T19:48:31","modified_gmt":"2013-04-08T10:48:31","slug":"secc-unveils-new-branding-ahead-of-2014","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=10053","title":{"rendered":"SECC Unveils New Branding Ahead of 2014"},"content":{"rendered":"<p>The SECC has developed a new identity in the run up to one of the most significant and high profile periods in its 27 year history. The new branding will be in place ahead of a historic year for the venue, with the launch of The Hydro in September preceding the arrival of the Commonwealth Games and the Ryder Cup in 2014.<\/p>\n<p>The new branding is striking in its simplicity, with brilliant colours set above a contemporary line drawing, bringing to life Glasgow\u2019s iconic skyline; which now stands as the only vista across the globe with two Foster + Partner buildings.<\/p>\n<p>\u201cAs a business we\u2019re aware that our role is as host to the outstanding events our clients bring to the SECC. With this is mind we wanted to make our building, our facilities and our destination the hero,\u201d comments Ben Goedegebuure, Sales Director of the SECC. \u201cWe\u2019re really proud of the new branding, it\u2019s going to be an identity that will be seen by millions when the world visits Glasgow next year.\u201d<\/p>\n<p>The next 18 months are going to be massive for both the country and for Glasgow with global audiences seeing the best of our creativity and imagination. The Hydro and Armadillo will be the backdrop of much of the excitement around the city, and all this before the Ryder Cup 2014 brings with it the third largest sporting audience of any event on the planet. Brand SECC needs to stand for the very best of Scotland.<\/p>\n<\/p>\n<div class='kindleWidget kindleLight' ><img decoding=\"async\" src=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/plugins\/send-to-kindle\/media\/white-15.png\" title=\"SECC Unveils New Branding Ahead of 2014Exhibition News\" alt=\"white 15 SECC Unveils New Branding Ahead of 2014 Exhibition News\" \/><span>Send to Kindle<\/span><\/div>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/04\/secc-unveils-new-branding-ahead-of-2014\/\">SECC Unveils New Branding Ahead of 2014<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SECC has developed a new identity in the run up to one of the most significant and high profile periods in its 27 year history. The new branding will be in place ahead of a historic year for the venue, with the launch of The Hydro in September preceding the arrival of the Commonwealth [&#8230;]<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/04\/secc-unveils-new-branding-ahead-of-2014\/\">SECC Unveils New Branding Ahead of 2014<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":11209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10053","post","type-post","status-publish","format-standard","has-post-thumbnail","category-world-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SECC Unveils New Branding Ahead of 2014 - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=10053\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SECC Unveils New Branding Ahead of 2014 - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"The SECC has developed a new identity in the run up to one of the most significant and high profile periods in its 27 year history. The new branding will be in place ahead of a historic year for the venue, with the launch of The Hydro in September preceding the arrival of the Commonwealth [...]The post SECC Unveils New Branding Ahead of 2014 appeared first on Exhibition Industry News.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=10053\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition &amp; MICE\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-08T10:48:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2013\/07\/white-1515.png\" \/>\n\t<meta property=\"og:image:width\" content=\"15\" \/>\n\t<meta property=\"og:image:height\" content=\"15\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10053#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10053\"},\"author\":{\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"headline\":\"SECC Unveils New Branding Ahead of 2014\",\"datePublished\":\"2013-04-08T10:48:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10053\"},\"wordCount\":271,\"image\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10053#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2013\\\/07\\\/white-1515.png\",\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10053\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10053\",\"name\":\"SECC Unveils New Branding Ahead of 2014 - Exhibition &amp; 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