{"id":10561,"date":"2013-05-13T19:09:05","date_gmt":"2013-05-13T10:09:05","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=2737"},"modified":"2013-05-13T19:09:05","modified_gmt":"2013-05-13T10:09:05","slug":"marketing-campaign-designed-to-attract-more-events-to-birmingham","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=10561","title":{"rendered":"Marketing campaign designed to attract more events to Birmingham"},"content":{"rendered":"

\"Sophie<\/a>Meet Birmingham, the city\u2019s official business tourism programme, has unveiled a new marketing campaign designed to attract more major events to Birmingham, the Black Country and Solihull.<\/strong><\/p>\n

Working with marketing communications agency Cogent Elliott, the \u2018Where the World Meets\u2019 campaign encourages event organisers and planners to consider Birmingham as the best location for their conferences and exhibitions. The city maintained its position as the most popular UK regional events destination in the British Meetings & Events Industry Survey 2012\/13.<\/p>\n

Four figures who play a key role within the city\u2019s business tourism sector have been used as part of advertising and promotional material in a series of striking profile images, all with the Birmingham skyline as a backdrop. A series of messages also appear within the silhouette of each headshot \u2013 \u2018Where the world meets\u2019, \u2018Where the future begins\u2019, \u2018Where visions are shared\u2019.<\/p>\n

The individuals chosen for the campaign represent the breadth and depth of Birmingham\u2019s meetings offer: Paul Bunce, Marketing Manager at the academic venue Conference Aston; Mark Davies, General Manager of the accommodation provider Hotel Indigo; Lucy Gibbons, Business Development Manager at the sporting venue Edgbaston Stadium; and Sophie Lilly, Account Director at the NEC, one of the busiest exhibition centres in Europe with more than two million visitors to around 140 trade and consumer events.<\/p>\n

Birmingham and the wider region has strong credentials for business tourism events thanks to more than 36,000 bed spaces available for event visitors, more than 90% of the UK market within a four hour travel time and major investments into new transport links and facilities. These include the city\u2019s new \u00a3600 million New Street station, a \u00a365 million runway extension at Birmingham Airport and the new \u00a3189 million Library of Birmingham.<\/p>\n

Ian Taylor, Commercial Director at Marketing Birmingham, the city\u2019s strategic marketing partnership that operates Meet Birmingham, said:<\/p>\n

\u201cSignificant investment into Birmingham\u2019s infrastructure, connectivity and civic development promises to change the face of the city forever. While this new landscape is already taking shape, the \u2018Where the World Meets\u2019 campaign has been launched to show that it\u2019s not just about the buildings and event spaces in the city, but some of the faces behind them.<\/p>\n

\u201cThere is no substitute for experience and knowledge when it comes to putting on an event and our Birmingham partners have these attributes in abundance. We have used some of the top individuals from the city\u2019s business tourism sector to remind and inspire event organisers to come and discover all that our city has to offer.\u201d<\/p>\n

Lilly added:<\/p>\n

\u201cBirmingham is a top UK event destination, and remains at the forefront of the conference and events world as it continues to build a very competitive product. As a venue, we are always proud to play an important part in the city\u2019s business tourism profile as it gives us an invaluable platform to demonstrate to a broad audience our award-winning facilities and outstanding levels of flexibility, supported by our location and transport links.\u201d<\/p>\n

For more information on the \u2018Where the World Meets\u2019 campaign and to find out more about the four individuals involved in thepromotional material, log on to www.meetbirmingham.com\/wheretheworldmeets<\/a>.\n<\/p>\n

The post Marketing campaign designed to attract more events to Birmingham<\/a> appeared first on Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet Birmingham, the city\u2019s official business tourism programme, has unveiled a new marketing campaign designed to attract more major events to Birmingham, the Black Country and Solihull. Working with marketing communications agency Cogent Elliott, the \u2018Where the World Meets\u2019 campaign encourages event organisers and planners to consider Birmingham as the best location for their conferences […]<\/p>\n

The post Marketing campaign designed to attract more events to Birmingham<\/a> appeared first on Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":2738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-10561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-news"},"acf":[],"yoast_head":"\nMarketing campaign designed to attract more events to Birmingham - Exhibition & MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=10561\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing campaign designed to attract more events to Birmingham - Exhibition & MICE\" \/>\n<meta property=\"og:description\" content=\"Meet Birmingham, the city\u2019s official business tourism programme, has unveiled a new marketing campaign designed to attract more major events to Birmingham, the Black Country and Solihull. 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