{"id":10951,"date":"2013-06-17T19:45:12","date_gmt":"2013-06-17T10:45:12","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=3107"},"modified":"2013-06-17T19:45:12","modified_gmt":"2013-06-17T10:45:12","slug":"new-research-reveals-the-power-of-connecting-social-media-with-experiential-marketing","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=10951","title":{"rendered":"New Research Reveals the Power of Connecting Social Media with Experiential Marketing"},"content":{"rendered":"

\"EMS<\/a>The power of experiential marketing campaigns that use social media to further engage an audience has been further emphasised with the results of latest research, as\u00a0Keith Austin, CEO at Event Marketing Solutions Ltd, reports.<\/p>\n

According to a\u00a0study<\/a>\u00a0by Immediate Future and Electrify, experiential campaigns are the most likely to be shared on social media – more so than adverts on TV or in print.<\/p>\n

More importantly this type of marketing impacts the bottom line, increasing the likelihood of consumers engaging with a brand and going on to make a purchase. More than half of the 1,000 people surveyed agreed that they would buy a product or service as a result of a live experience, 54% would look online to find out more about the brand and 46% would go on to visit the brand in-store.<\/p>\n

Not surprisingly, consumers were more likely to share their experience on social media if it was unusual, entertaining or relevant, and a recent EMS campaign with 20th<\/sup>\u00a0Century Fox reflected this premise.<\/p>\n

By giving the public a chance to take a starring role in famous movie trailers which they could then share with friends through social media, EMS created a truly immersive experience that engaged the audience long after the event had finished.<\/p>\n

The \u2018Blu-ray experience’ – an interactive European roadshow trucks tour – incorporated two Green Screen backgrounds that allowed visitors’ faces to be superimposed on to those of famous actors. The film trailers were edited on-board and emailed to visitors after the event in their home language – creating a European viral campaign that lengthened the event experience by enabling clips to be shared via social media, spreading the word about Blu-ray.<\/p>\n

Of the 7,674 visitors, almost 2,000 experienced a Blu-ray product\u00a0presentation and made their own personalised movie trailer.\u00a0Visitors uploaded their clips to Facebook, receiving around 6,000 on-line views internationally in the first three months.<\/p>\n

Speaking about the impact the exhibition trailers had on the success of their campaign, August Martin, Vice President of Marketing, Library and Home Entertainment for 20th<\/sup>\u00a0Century Fox, said:<\/p>\n

“This was an exciting campaign that created a giant buzz about Blu-ray at retailers across Europe. \u00a0The roadshow allowed 20th<\/sup>\u00a0Century Fox to connect with consumers on an interactive and personal level and through the high definition Blu-ray trailers and data capture, it created a strong social media momentum beyond the event itself.”<\/p>\n

For brands who are considering a roadshow exhibitions tour, Event Marketing Solutions can help maximise campaign success through social media.<\/p>\n<\/p>\n

The post New Research Reveals the Power of Connecting Social Media with Experiential Marketing<\/a> appeared first on Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The power of experiential marketing campaigns that use social media to further engage an audience has been further emphasised with the results of latest research, as\u00a0Keith Austin, CEO at Event Marketing Solutions Ltd, reports. According to a\u00a0study\u00a0by Immediate Future and Electrify, experiential campaigns are the most likely to be shared on social media – more […]<\/p>\n

The post New Research Reveals the Power of Connecting Social Media with Experiential Marketing<\/a> appeared first on Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":3108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-10951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-news"},"acf":[],"yoast_head":"\nNew Research Reveals the Power of Connecting Social Media with Experiential Marketing - Exhibition & MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=10951\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Reveals the Power of Connecting Social Media with Experiential Marketing - Exhibition & MICE\" \/>\n<meta property=\"og:description\" content=\"The power of experiential marketing campaigns that use social media to further engage an audience has been further emphasised with the results of latest research, as\u00a0Keith Austin, CEO at Event Marketing Solutions Ltd, reports. According to a\u00a0study\u00a0by Immediate Future and Electrify, experiential campaigns are the most likely to be shared on social media – more [...]The post New Research Reveals the Power of Connecting Social Media with Experiential Marketing appeared first on Exhibition Industry News.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=10951\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition & MICE\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-17T10:45:12+00:00\" \/>\n<meta name=\"author\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951\"},\"author\":{\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"headline\":\"New Research Reveals the Power of Connecting Social Media with Experiential Marketing\",\"datePublished\":\"2013-06-17T10:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951\"},\"wordCount\":440,\"image\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951\",\"name\":\"New Research Reveals the Power of Connecting Social Media with Experiential Marketing - Exhibition & MICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2013-06-17T10:45:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=10951#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u30db\u30fc\u30e0\",\"item\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Research Reveals the Power of Connecting Social Media with Experiential Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\",\"name\":\"Exhibition & MICE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\",\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"caption\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\"},\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Research Reveals the Power of Connecting Social Media with Experiential Marketing - Exhibition & MICE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eventbiz.net\/english\/?p=10951","og_locale":"en_US","og_type":"article","og_title":"New Research Reveals the Power of Connecting Social Media with Experiential Marketing - Exhibition & MICE","og_description":"The power of experiential marketing campaigns that use social media to further engage an audience has been further emphasised with the results of latest research, as\u00a0Keith Austin, CEO at Event Marketing Solutions Ltd, reports. According to a\u00a0study\u00a0by Immediate Future and Electrify, experiential campaigns are the most likely to be shared on social media – more [...]The post New Research Reveals the Power of Connecting Social Media with Experiential Marketing appeared first on Exhibition Industry News.","og_url":"https:\/\/www.eventbiz.net\/english\/?p=10951","og_site_name":"Exhibition & MICE","article_published_time":"2013-06-17T10:45:12+00:00","author":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#article","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=10951"},"author":{"name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"headline":"New Research Reveals the Power of Connecting Social Media with Experiential Marketing","datePublished":"2013-06-17T10:45:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=10951"},"wordCount":440,"image":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#primaryimage"},"thumbnailUrl":"","articleSection":["World News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eventbiz.net\/english\/?p=10951","url":"https:\/\/www.eventbiz.net\/english\/?p=10951","name":"New Research Reveals the Power of Connecting Social Media with Experiential Marketing - Exhibition & MICE","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#primaryimage"},"image":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#primaryimage"},"thumbnailUrl":"","datePublished":"2013-06-17T10:45:12+00:00","author":{"@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"breadcrumb":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eventbiz.net\/english\/?p=10951"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.eventbiz.net\/english\/?p=10951#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/www.eventbiz.net\/english\/"},{"@type":"ListItem","position":2,"name":"New Research Reveals the Power of Connecting Social Media with Experiential Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.eventbiz.net\/english\/#website","url":"https:\/\/www.eventbiz.net\/english\/","name":"Exhibition & MICE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eventbiz.net\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f","name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","caption":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8"},"url":"https:\/\/www.eventbiz.net\/english\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/10951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10951"}],"version-history":[{"count":0,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/10951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}