{"id":11258,"date":"2013-07-08T20:34:41","date_gmt":"2013-07-08T11:34:41","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=3505"},"modified":"2013-07-08T20:34:41","modified_gmt":"2013-07-08T11:34:41","slug":"you-get-what-you-give-why-exhibitors-must-put-more-in-to-their-stands","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=11258","title":{"rendered":"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands"},"content":{"rendered":"<p><b><\/b><b>Exhibitions are all about innovation in any given market place, so why are some exhibitors still relying on archaic ways to\u00a0deliver\u00a0their message?<\/b><\/p>\n<p>Recent years have undoubtedly seen many companies reduce how many trade shows they exhibit at as well as take a far keener approach to analysing their return from a show.\u00a0 Yet despite this, Exhibition Industry News is still surprised by the lack of imagination or application shown by some exhibitors.\u00a0 Are a handful of flyers and a pop-up banner acceptable in a world where information is so accessible and readily available?<\/p>\n<p>Exhibition Industry News has asked four experienced exhibition professionals for their thoughts.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3506\" class=\"wp-caption alignleft\" style=\"width: 160px\"><a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/07\/Mark-Gordon_39464905541372930863.jpg\" rel=\"lightbox[3505]\" title=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3506\" alt=\"Mark Gordon 39464905541372930863 150x150 You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands Exhibition News\" src=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/07\/Mark-Gordon_39464905541372930863-150x150.jpg\" width=\"150\" height=\"150\" title=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their StandsExhibition News\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Mark Gordon<\/p>\n<\/div>\n<p><b><span style=\"text-decoration: underline;\">Mark Gordon, UBM Event Manager, International Confex &amp; Live Experience Expo<\/span><\/b><\/p>\n<p>I agree that a major element of exhibiting is innovation and slick presentation.\u00a0 The stands that provide an interactive experience for the visitor are seen as a feature and are busier and \u2018buzzier\u2019 as a result.\u00a0 However, I would argue that attitude is key to being a successful exhibitor.\u00a0If the stand staff are proactive, engaging, approachable and above all knowledgeable, they will do very well regardless of what the stand might look like.\u00a0Even a \u00a3500,000 stand will fail if the people manning it are not engaged with it themselves!<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3508\" class=\"wp-caption alignright\" style=\"width: 160px\"><a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/07\/Shaun-Casey_39464905541371829286.png\" rel=\"lightbox[3505]\" title=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3508\" alt=\"Shaun Casey 39464905541371829286 150x150 You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands Exhibition News\" src=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/07\/Shaun-Casey_39464905541371829286-150x150.png\" width=\"150\" height=\"150\" title=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their StandsExhibition News\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Shaun Casey<\/p>\n<\/div>\n<p><b><span style=\"text-decoration: underline;\">Shaun Casey, Regional Director Europe, Pacific World<\/span><\/b><\/p>\n<p>\u201cWhilst stand design and innovation are important, our greatest success at exhibitions has been achieved through creating a lot of \u2018noise\u2019 before the show. We invest a considerable amount of time in social media to engage with audiences before, during and after a show. \u00a0Facilitating interactive communication before the show can help exhibitors to tailor their offering and messages more precisely, increasing the potential for effective business on the show floor \u2013 maximising face-time with customers is key to success. \u00a0I would advise all exhibitors to include education and entertainment aspects to their stand.\u00a0 This will ensure that rapport is built with each prospective client.\u201d<\/p>\n<p><b><\/b><b><span style=\"text-decoration: underline;\">Katie Devaney, Reed Travel Exhibitions, EIBTM Marketing Manager<\/span><\/b><\/p>\n<p>&#8220;When it comes to stand design, we find that exhibitors who use their imagination to create a stand that is an extension of their brand, whilst incorporating an inviting space for meetings and networking, have the greatest success in engaging with prospective clients. \u00a0Hosting a stand event such as a networking drinks reception can be a great way to build relationships with both new and existing clients.\u00a0 In addition to this we are increasingly seeing exhibitors using technology and innovation to enhance and tailor their face-to-face meetings with prospective clients on the show floor. This can be anything from a simple iPad presentation to a talking hologram \u2013 there really is no limit to creativity.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3510\" class=\"wp-caption alignleft\" style=\"width: 160px\"><a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/07\/Jackie-Groves_39464905541371829284.jpg\" rel=\"lightbox[3505]\" title=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-3510\" alt=\"Jackie Groves 39464905541371829284 150x150 You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands Exhibition News\" src=\"http:\/\/www.exhibitionindustrynews.co.uk\/wp-content\/uploads\/2013\/07\/Jackie-Groves_39464905541371829284-150x150.jpg\" width=\"150\" height=\"150\" title=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their StandsExhibition News\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Jackie Groves<\/p>\n<\/div>\n<p><b><span style=\"text-decoration: underline;\">Jackie Groves, VP Sales and Marketing, GenieConnect<\/span><\/b><\/p>\n<p>As a leading technology exhibitor, supplying web portal and mobile app solutions for the events industry, it is important for us to have the means to clearly demonstrate our products on our stand at events. \u00a0We do this by using large interactive screens linked to live apps and demos, which showcase our solutions, allowing prospective clients to try out our tools on the show floor. This is a much more effective method for engaging with event attendees, leaving a longer lasting impression than simply talking them through what we can offer.\u00a0 At GenieConnect we also host education sessions at events, giving attendees further insight into the creation and use of mobile apps and web portal solutions within the meetings and events industry. This is a great way to increase exposure of our brand on the show floor and enables further interaction with attendees.\u201d<\/p>\n<p>Are you a professional working within the exhibition industry with your own views on this subject?\u00a0 Subscribe to Exhibition Industry News and add your own comments below this article.\u00a0 You can also contact <a  href=\"mailto:editor@exhibitionindustrynews.co.uk\">editor@exhibitionindustrynews.co.uk<\/a><\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/07\/you-get-what-you-give-why-exhibitors-must-put-more-in-to-their-stands\/\">You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exhibitions are all about innovation in any given market place, so why are some exhibitors still relying on archaic ways to\u00a0deliver\u00a0their message? Recent years have undoubtedly seen many companies reduce how many trade shows they exhibit at as well as take a far keener approach to analysing their return from a show.\u00a0 Yet despite this, [&#8230;]<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/07\/you-get-what-you-give-why-exhibitors-must-put-more-in-to-their-stands\/\">You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":3506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-11258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=11258\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Get What You Give \u2013 Why Exhibitors Must Put More in to Their Stands - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Exhibitions are all about innovation in any given market place, so why are some exhibitors still relying on archaic ways to\u00a0deliver\u00a0their message? 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