{"id":11407,"date":"2013-07-19T20:00:14","date_gmt":"2013-07-19T11:00:14","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=3600"},"modified":"2013-07-19T20:00:14","modified_gmt":"2013-07-19T11:00:14","slug":"genieconnect-launches-personalised-marketing-automation-system","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=11407","title":{"rendered":"GenieConnect launches personalised marketing automation system"},"content":{"rendered":"<p>GenieConnect, a digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events.<\/p>\n<p>MarketingConnect has been designed to utilise event and attendee behaviour information gathered from other GenieConnect tools to generate relevant and personalised content, which is then channeled through attendee communications via email, app or push messages. This allows event organisers to send highly targeted and relevant information to attendees to maximise engagement throughout the entire event life cycle.<\/p>\n<p>Michael Douglas, GenieConnect Product Strategy Manager, commented \u201cMarketingConnect can achieve better results than any other marketing automation system for events. This new technology allows us to automatically generate tailored marketing communications, targeting attendees with information on news, education sessions, speakers and exhibitors that we know will be of interest to them.<\/p>\n<p>\u201cThrough carefully gathering information about event attendees interests and individual business objectives as they interact with the Mobile Events App and Attendee Web Portal, we can tailor communications to ensure that each of them only receive notifications and updates which are entirely relevant to them. This helps event organisers promote their products more effectively as it increases click through rates and minimises email fatigue.\u201d<\/p>\n<p>MarketingConnect uses a combination of time and action based triggers, merged with configurable workflow rules, which can tailor follow-up communications based on whether the user opens the message and how they subsequently interact with the content, meaning that no two messages are the same.<\/p>\n<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/07\/genieconnect-launches-personalised-marketing-automation-system\/\">GenieConnect launches personalised marketing automation system<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GenieConnect, a digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events. MarketingConnect has been designed to utilise event and attendee behaviour information gathered from other GenieConnect tools to generate relevant and personalised content, which is then channeled through attendee communications via email, app or [&#8230;]<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/07\/genieconnect-launches-personalised-marketing-automation-system\/\">GenieConnect launches personalised marketing automation system<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-11407","post","type-post","status-publish","format-standard","category-world-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GenieConnect launches personalised marketing automation system - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=11407\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GenieConnect launches personalised marketing automation system - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"GenieConnect, a digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events. MarketingConnect has been designed to utilise event and attendee behaviour information gathered from other GenieConnect tools to generate relevant and personalised content, which is then channeled through attendee communications via email, app or [...]The post GenieConnect launches personalised marketing automation system appeared first on Exhibition Industry News.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=11407\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition &amp; MICE\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-19T11:00:14+00:00\" \/>\n<meta name=\"author\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407\"},\"author\":{\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"headline\":\"GenieConnect launches personalised marketing automation system\",\"datePublished\":\"2013-07-19T11:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407\"},\"wordCount\":258,\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407\",\"name\":\"GenieConnect launches personalised marketing automation system - Exhibition &amp; MICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\"},\"datePublished\":\"2013-07-19T11:00:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=11407#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u30db\u30fc\u30e0\",\"item\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GenieConnect launches personalised marketing automation system\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\",\"name\":\"Exhibition &amp; MICE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\",\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"caption\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\"},\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GenieConnect launches personalised marketing automation system - Exhibition &amp; MICE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eventbiz.net\/english\/?p=11407","og_locale":"en_US","og_type":"article","og_title":"GenieConnect launches personalised marketing automation system - Exhibition &amp; MICE","og_description":"GenieConnect, a digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events. MarketingConnect has been designed to utilise event and attendee behaviour information gathered from other GenieConnect tools to generate relevant and personalised content, which is then channeled through attendee communications via email, app or [...]The post GenieConnect launches personalised marketing automation system appeared first on Exhibition Industry News.","og_url":"https:\/\/www.eventbiz.net\/english\/?p=11407","og_site_name":"Exhibition &amp; MICE","article_published_time":"2013-07-19T11:00:14+00:00","author":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eventbiz.net\/english\/?p=11407#article","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=11407"},"author":{"name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"headline":"GenieConnect launches personalised marketing automation system","datePublished":"2013-07-19T11:00:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=11407"},"wordCount":258,"articleSection":["World News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eventbiz.net\/english\/?p=11407","url":"https:\/\/www.eventbiz.net\/english\/?p=11407","name":"GenieConnect launches personalised marketing automation system - Exhibition &amp; MICE","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/#website"},"datePublished":"2013-07-19T11:00:14+00:00","author":{"@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"breadcrumb":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=11407#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eventbiz.net\/english\/?p=11407"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.eventbiz.net\/english\/?p=11407#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/www.eventbiz.net\/english\/"},{"@type":"ListItem","position":2,"name":"GenieConnect launches personalised marketing automation system"}]},{"@type":"WebSite","@id":"https:\/\/www.eventbiz.net\/english\/#website","url":"https:\/\/www.eventbiz.net\/english\/","name":"Exhibition &amp; MICE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eventbiz.net\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f","name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","caption":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8"},"url":"https:\/\/www.eventbiz.net\/english\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/11407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11407"}],"version-history":[{"count":0,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/11407\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}