{"id":12131,"date":"2013-09-16T22:37:55","date_gmt":"2013-09-16T13:37:55","guid":{"rendered":"http:\/\/www.gpj.com\/tmd\/?p=957"},"modified":"2013-09-16T22:37:55","modified_gmt":"2013-09-16T13:37:55","slug":"modcloths-social-path-to-purchase","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=12131","title":{"rendered":"ModCloth\u2019s \u201cSocial Path to Purchase\u201d"},"content":{"rendered":"<p>Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Inc., NY Times), not just for its unique lineup but also the way it uses social media to create customers and engage them over time. Google Hangout with customer Neyla Pekarek of the Lumineers? Cool. ModCloth understands where product, culture, passion and technology intersect [&#8230;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Inc., NY Times), not just for its unique lineup but also the way it uses social media to create customers and engage them over time. Google Hangout with customer Ney&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-12131","post","type-post","status-publish","format-standard","category-world-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ModCloth\u2019s \u201cSocial Path to Purchase\u201d - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=12131\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ModCloth\u2019s \u201cSocial Path to Purchase\u201d - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Inc., NY Times), not just for its unique lineup but also the way it uses social media to create customers and engage them over time. Google Hangout with customer Ney...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=12131\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition &amp; MICE\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-16T13:37:55+00:00\" \/>\n<meta name=\"author\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131\"},\"author\":{\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"headline\":\"ModCloth\u2019s \u201cSocial Path to Purchase\u201d\",\"datePublished\":\"2013-09-16T13:37:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131\"},\"wordCount\":61,\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131\",\"name\":\"ModCloth\u2019s \u201cSocial Path to Purchase\u201d - Exhibition &amp; MICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\"},\"datePublished\":\"2013-09-16T13:37:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=12131#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u30db\u30fc\u30e0\",\"item\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ModCloth\u2019s \u201cSocial Path to Purchase\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\",\"name\":\"Exhibition &amp; MICE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\",\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"caption\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\"},\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ModCloth\u2019s \u201cSocial Path to Purchase\u201d - Exhibition &amp; MICE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eventbiz.net\/english\/?p=12131","og_locale":"en_US","og_type":"article","og_title":"ModCloth\u2019s \u201cSocial Path to Purchase\u201d - Exhibition &amp; MICE","og_description":"Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Inc., NY Times), not just for its unique lineup but also the way it uses social media to create customers and engage them over time. Google Hangout with customer Ney...","og_url":"https:\/\/www.eventbiz.net\/english\/?p=12131","og_site_name":"Exhibition &amp; MICE","article_published_time":"2013-09-16T13:37:55+00:00","author":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eventbiz.net\/english\/?p=12131#article","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=12131"},"author":{"name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"headline":"ModCloth\u2019s \u201cSocial Path to Purchase\u201d","datePublished":"2013-09-16T13:37:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=12131"},"wordCount":61,"articleSection":["World News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eventbiz.net\/english\/?p=12131","url":"https:\/\/www.eventbiz.net\/english\/?p=12131","name":"ModCloth\u2019s \u201cSocial Path to Purchase\u201d - Exhibition &amp; MICE","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/#website"},"datePublished":"2013-09-16T13:37:55+00:00","author":{"@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"breadcrumb":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=12131#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eventbiz.net\/english\/?p=12131"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.eventbiz.net\/english\/?p=12131#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/www.eventbiz.net\/english\/"},{"@type":"ListItem","position":2,"name":"ModCloth\u2019s \u201cSocial Path to Purchase\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.eventbiz.net\/english\/#website","url":"https:\/\/www.eventbiz.net\/english\/","name":"Exhibition &amp; MICE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eventbiz.net\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f","name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","caption":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8"},"url":"https:\/\/www.eventbiz.net\/english\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/12131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12131"}],"version-history":[{"count":0,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/12131\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}