{"id":15910,"date":"2014-06-04T19:18:18","date_gmt":"2014-06-04T10:18:18","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=42569"},"modified":"2014-06-04T19:18:18","modified_gmt":"2014-06-04T10:18:18","slug":"space-leads-detonating-activation-at-festivals-for-desperados","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=15910","title":{"rendered":"Space leads \u2018detonating\u2019 activation at festivals for Desperados"},"content":{"rendered":"\n<p>Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a [&#8230;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\/2014\/06\/04\/space-leads-detonating-activation-festivals-desperados\/\">Space leads \u2018detonating\u2019 activation at festivals for Desperados<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\">Event Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\n      Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summ&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-15910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Space leads \u2018detonating\u2019 activation at festivals for Desperados - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=15910\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Space leads \u2018detonating\u2019 activation at festivals for Desperados - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=15910\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition &amp; MICE\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-04T10:18:18+00:00\" \/>\n<meta name=\"author\" content=\"kevin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kevin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15910#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15910\"},\"author\":{\"name\":\"kevin\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/f091afd3e3bea7ca736b6f7dc47a2197\"},\"headline\":\"Space leads \u2018detonating\u2019 activation at festivals for Desperados\",\"datePublished\":\"2014-06-04T10:18:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15910\"},\"wordCount\":79,\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15910\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15910\",\"name\":\"Space leads \u2018detonating\u2019 activation at festivals for Desperados - Exhibition &amp; 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