{"id":15957,"date":"2014-06-09T18:08:58","date_gmt":"2014-06-09T09:08:58","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=42737"},"modified":"2014-06-09T18:08:58","modified_gmt":"2014-06-09T09:08:58","slug":"energy-giant-hires-brand-experience-agency-for-155-day-roadshow","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=15957","title":{"rendered":"Energy giant hires brand experience agency for 155 day roadshow"},"content":{"rendered":"\n<p>BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand\u2019s new \u201cGreen Lights All the Way\u201d advertising campaign. The idea behind BP\u2019s \u201cGreen Lights All the Way\u201d ad campaign, devised by Ogilvy &#38; Mather London, is to position the retailer as a \u201cbeacon at [&#8230;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\/2014\/06\/09\/energy-giant-hires-brand-experience-agency-155-day-roadshow\/\">Energy giant hires brand experience agency for 155 day roadshow<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\">Event Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\n      BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand\u2019s new \u201cGreen Lights All the Way\u201d advertising campaign. The idea behind BP\u2019s \u201cGreen Lights All th&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-15957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Energy giant hires brand experience agency for 155 day roadshow - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=15957\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energy giant hires brand experience agency for 155 day roadshow - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand\u2019s new \u201cGreen Lights All the Way\u201d advertising campaign. The idea behind BP\u2019s \u201cGreen Lights All th...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=15957\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition &amp; MICE\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-09T09:08:58+00:00\" \/>\n<meta name=\"author\" content=\"kevin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kevin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957\"},\"author\":{\"name\":\"kevin\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/f091afd3e3bea7ca736b6f7dc47a2197\"},\"headline\":\"Energy giant hires brand experience agency for 155 day roadshow\",\"datePublished\":\"2014-06-09T09:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957\"},\"wordCount\":82,\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957\",\"name\":\"Energy giant hires brand experience agency for 155 day roadshow - Exhibition &amp; MICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\"},\"datePublished\":\"2014-06-09T09:08:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/f091afd3e3bea7ca736b6f7dc47a2197\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=15957#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u30db\u30fc\u30e0\",\"item\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Energy giant hires brand experience agency for 155 day roadshow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\",\"name\":\"Exhibition &amp; MICE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/f091afd3e3bea7ca736b6f7dc47a2197\",\"name\":\"kevin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3dd0239147773700b7af56b8e75869cb0ecc828a1bfe3b263f73d1be8ab401b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3dd0239147773700b7af56b8e75869cb0ecc828a1bfe3b263f73d1be8ab401b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d3dd0239147773700b7af56b8e75869cb0ecc828a1bfe3b263f73d1be8ab401b?s=96&d=mm&r=g\",\"caption\":\"kevin\"},\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Energy giant hires brand experience agency for 155 day roadshow - Exhibition &amp; MICE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eventbiz.net\/english\/?p=15957","og_locale":"en_US","og_type":"article","og_title":"Energy giant hires brand experience agency for 155 day roadshow - Exhibition &amp; MICE","og_description":"BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand\u2019s new \u201cGreen Lights All the Way\u201d advertising campaign. 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