{"id":16159,"date":"2014-06-19T00:16:12","date_gmt":"2014-06-18T15:16:12","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=42996"},"modified":"2014-06-19T00:16:12","modified_gmt":"2014-06-18T15:16:12","slug":"guest-blog-data-is-an-event-organisers-gold","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=16159","title":{"rendered":"Guest Blog: Data is an event organisers gold"},"content":{"rendered":"\n<p>Data &#38; Intelligence is at the heart of the value proposition. Event organisers strive to personalise their offering, match content to interest, prove RoI, analyse trends and measure loyalty. They seek to future-proof their business by understanding their customers and the communities they serve. To do so, data is their key. Data is their gold. [&#8230;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\/2014\/06\/18\/guest-blog-data-event-organisers-gold\/\">Guest Blog: Data is an event organisers gold<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\">Event Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\n      Data &#038; Intelligence is at the heart of the value proposition. Event organisers strive to personalise their offering, match content to interest, prove RoI, analyse trends and measure loyalty. They seek to future-proof their business by &#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-16159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Blog: Data is an event organisers gold - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=16159\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Blog: Data is an event organisers gold - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Data &#038; Intelligence is at the heart of the value proposition. Event organisers strive to personalise their offering, match content to interest, prove RoI, analyse trends and measure loyalty. 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