{"id":18926,"date":"2014-09-22T18:24:51","date_gmt":"2014-09-22T09:24:51","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=47189"},"modified":"2014-09-22T18:24:51","modified_gmt":"2014-09-22T09:24:51","slug":"guest-blog-the-digital-marketing-gold-rush-pete-bowen-ceo-access-displays-ltd","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=18926","title":{"rendered":"Guest Blog: The digital marketing gold rush \u2013 Pete Bowen, CEO Access Displays Ltd."},"content":{"rendered":"<p>The rush towards a social media utopia has been likened, in some marketing circles, to the great Klondike gold rush in the late 19th century. The promise of instant wealth for many of those prospectors turned out to be a pipe dream. 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