{"id":19509,"date":"2014-10-21T18:23:32","date_gmt":"2014-10-21T09:23:32","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=48402"},"modified":"2014-10-21T18:23:32","modified_gmt":"2014-10-21T09:23:32","slug":"fiat-goes-guerrilla-with-innovative-rain-activated-stencilling-and-attention-grabbing-projections-to-launch-the-fiat-panda-cross","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=19509","title":{"rendered":"FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross"},"content":{"rendered":"<p>To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience\u2019s urban environment. The campaign was planned and bought by Maxus, with creative from krow [&#8230;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audi&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-19509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=19509\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=19509\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition &amp; MICE\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-21T09:23:32+00:00\" \/>\n<meta name=\"author\" content=\"kevin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kevin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=19509#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=19509\"},\"author\":{\"name\":\"kevin\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/f091afd3e3bea7ca736b6f7dc47a2197\"},\"headline\":\"FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross\",\"datePublished\":\"2014-10-21T09:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=19509\"},\"wordCount\":72,\"articleSection\":[\"World News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=19509\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=19509\",\"name\":\"FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross - Exhibition &amp; 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