{"id":19689,"date":"2014-10-30T01:48:26","date_gmt":"2014-10-29T16:48:26","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=48740"},"modified":"2014-10-30T01:48:26","modified_gmt":"2014-10-29T16:48:26","slug":"a-new-spin-on-direct-marketing","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=19689","title":{"rendered":"A new spin on direct marketing"},"content":{"rendered":"<p>Billy Smart from Mobile Technik sets the wheels in motion for new event sectors to take to the road through advancing trailer technology \u201cRoadshows are an established event practice that through good location planning and trailer design can effectively reach target audiences and attract new ones. 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