{"id":23450,"date":"2015-06-23T22:01:07","date_gmt":"2015-06-23T13:01:07","guid":{"rendered":"http:\/\/www.eventindustrynews.co.uk\/?p=54773"},"modified":"2015-06-23T22:01:07","modified_gmt":"2015-06-23T13:01:07","slug":"boursin-to-roll-out-tasty-virtual-reality-experience-this-summer","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=23450","title":{"rendered":"Boursin to roll out tasty virtual reality experience this summer"},"content":{"rendered":"<p>Boursin, the indulgent French cheese brand owned by Bel UK, is to put virtual reality at the heart of a major new experiential roadshow this summer, as part of a wider marketing strategy to encourage consumers to trade up their everyday treats for something a little more sophisticated. The move by Bel UK will be [&#8230;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\/brand-marketing\/boursin-to-roll-out-tasty-virtual-reality-experience-this-summer\/\">Boursin to roll out tasty virtual reality experience this summer<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/www.eventindustrynews.co.uk\">Event Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boursin, the indulgent French cheese brand owned by Bel UK, is to put virtual reality at the heart of a major new experiential roadshow this summer, as part of a wider marketing strategy to encourage consumers to trade up their everyday treats for some&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-23450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boursin to roll out tasty virtual reality experience this summer - Exhibition &amp; 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