{"id":26587,"date":"2023-01-19T14:40:39","date_gmt":"2023-01-19T05:40:39","guid":{"rendered":"https:\/\/www.eventbiz.net\/english\/?p=26587"},"modified":"2023-01-20T10:31:28","modified_gmt":"2023-01-20T01:31:28","slug":"looking-at-the-upcoming-new-era-of-exhibitions-rx-japan-x-japan-management-association-jma","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=26587","title":{"rendered":"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA)"},"content":{"rendered":"

\uff3bSpeakers\uff3d<\/strong>
\n\u30fbTakeshi Tanaka, president of RX Japan
\n\u30fbTaro Komiya, Senior Managing Director of the Japan Management Association (JMA)<\/p>\n

\n

Through the COVID-19 pandemic, society worldwide underwent a major transformation. Digital transformation (DX) has progressed rapidly, transforming people’s values and working styles. The emphasis has shifted to how to achieve maximum efficiency at a minimum cost by making full use of digital technology. Exhibitions are no exception to this trend, and it is no longer acceptable to devote resources to an exhibition simply because it is an annual event, as in the past.
\nSo, what kind of presence should exhibitions have in the future?
\nTo find out, we sat down with Takeshi Tanaka, president of RX Japan, a long-time leader in the Japanese exhibition industry, and Taro Komiya, senior managing director of the Japan Management Association (JMA), to discuss this question.<\/p>\n

September 27, 2022, Tokyo Midtown Yaesu<\/strong><\/span>
\nCoordinator: Tatsuro Ikegami<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\n

\u25a0Exhibitions are the place to demonstrate national strength.<\/strong><\/span><\/p>\n

\u30fcHow have you been involved with exhibitions in the past? What is your perception of the nature and role of exhibitions?<\/span><\/p>\n

\"Takeshi
Takeshi Tanaka, president of RX Japan<\/figcaption><\/figure>\n

Takeshi Tanaka<\/strong><\/span>
\nI joined RX Japan (then Reed Exhibitions Japan) in 1999, and at that time, exhibitions had a strong image of being festivals-like events where a large number of people gathered together. The motivation for exhibiting seemed to be more about showing the strength of the company rather than conducting business meetings with buyers. Later, as the economy gradually stagnated, buyers became more serious about the standards they demanded of exhibitions, and exhibitors began to seriously consider cost-effectiveness. They began to analyze their client’s needs in detail. As the organizer, we were working on creating a more meaningful platform for both exhibitors and visitors, when the world faced the COVID-19 pandemic following by the Great Reset. The companies who had continuously exhibited at each show reviewed their budget and the questioned whether the show was really worth attending. We were now at the point where we had to reevaluate what exhibitors were really looking for, and at the same time, we had to prepare objective data that could be used as a basis for our analysis, just like marketing companies do. This flow is expected to accelerate in the future even more. The future development of exhibitions will not be possible without creating a platform by combining the unique advantages of the real world of face-to-face (F2F) with the speed of digital technology. The desire for deliverables and tangible numbers is growing stronger and stronger, so it is up to us as organizers to show how we can meet that demand.<\/p>\n

<\/p>\n

\"Taro
Taro Komiya, Senior Managing Director of the Japan Management Association (JMA)<\/figcaption><\/figure>\n

Taro Komiya<\/strong><\/span>
\nI joined JMA in 1995. I have been in the exhibition business since 2002, and I feel that exhibitions have changed a lot over the past three years. The pandemic was a major crisis for us, but I also believe it was a good opportunity to reevaluate conventional thinking. Although the exhibition business had been going strong until 2019, the steadily rising numbers alone without any major changes made me realize that there is type of knowledge that can only be born in a crisis situation. It has been a difficult three years, but at the same time, it has also been three years of opportunity for JMA to accomplish a number of transformations. For us, exhibitions are not only a means to achieve the JMA’s mission of industrial promotion, but also a demonstration of our national strength. After World War II, Japan rapidly recovered from its defeat and became a world-class manufacturing powerhouse, but today it is once again beginning to lag behind the rest of the world. In order for Japan to straighten its national image in the future, it is important to build friendly relations with other countries and focus on outbound travel. JMA’s council members include leading industrial companies and we believe that a shortcut to industrial development is to listen thoroughly to problems and requests and find a way to solve them. Exhibitions are a particularly effective means of doing so and must continue to be held in the future without interruption. We hope for the soonest recovery, as at the moment, the exhibitions that were canceled in the early days of the pandemic are still only back to 50-70% of their original scale.<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nI strongly agree with what you said about showing national strength. Despite Japan’s economic affluence, there are not many huge events that attract people from around the world, and even Tokyo Big Sight, the largest facility in Japan, has a total exhibition area of only 115,420 square meters. If we can create several events that attract international attention and create a situation where representatives of industry must visit Japan, we can call that a national strength. Japan has great potential to become one of the key players. The country is internationally acclaimed for its safety, food, and attractive tourist resources, and all that is needed is a place where people can gather together. We believe that this can be achieved by political leaders and chief executives showing leadership, taking the initiative in Asia, and growing Japan and Asia into an economic zone that can compete with the West.<\/p>\n

\u30fcThe first event that comes to mind when people around the world gather together is CES in Las Vegas, USA.<\/p>\n

Taro Komiya<\/strong><\/span>
\nIt may be difficult to bring a huge event like CES to Japan as it is, but it may open up new possibilities if we can propose tourism based on one-stop regional cooperation, which is an advantage of an island nation. The key to MICE is how to make the most effective use of existing resources.<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nI feel that FOODEX JAPAN, the largest exhibition in Japan organized by JMA, also connects Japan and the world, through food. If such exhibitions could be held in a variety of fields, it would not only enhance Japan’s image but also create a positive impact on the economy. FOODEX JAPAN has the momentum, energy, and potential to make us believe so.<\/p>\n

Taro Komiya<\/strong><\/span>
\nFOODEX JAPAN serves as a gateway for overseas businesses to debut in Japan. Japan has strict food safety and quality control standards, so if the product meets those standards, it would be accepted everywhere else. I feel that the rules are often decided by the West but we should not just be swayed along. We need to be able to say with pride, “This is Japan.”<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nThe first step is to take the initiative in Asia through morale, diligence, and high quality. We would like to contribute through the exhibition so that Japan can remain a vibrant and lively country.<\/p>\n

<\/p>\n

\u25a0DX transformation will enrich value of exhibitions.<\/strong><\/span><\/p>\n

\u30fcThe pandemic has drastically advanced society’s DX. How will exhibitions change?<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nUntil now, the results of exhibitions have been vague and difficult to see, and in some cases, exhibiting itself has become an objective. However, as society’s DX progresses, companies are increasingly visualizing their business activities, and a so-called Western-style wave is sweeping over Japan, in which budgets are not granted if past results and goals are not clearly defined. When viewing the exhibition from a sales and marketing perspective, it is important to know how many business meetings were concluded, how many leads were acquired, as well as the level of public interest. Organizers need to have a system in place that can provide real-time data, such as the visitors route and most popular booths. By utilizing digital technology to create an exhibition that enables exhibitors to achieve better business results than ever before, the value of the exhibition itself can be increased, and the fee per booth can be raised as well. In order to create such a cycle, we will first need to make a number of investments.<\/p>\n

\u30fcWhat are your thoughts on the development of human resources?<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nWe are strongly promoting DX as one of the pillars of our mid-term management plan [RX 2030]. This cannot be achieved simply by installing the latest software alone. Since it is equally important to hire and train DX personnel, we started reskilling all of our employees in July. In addition to freely accessing online courses and other resources useful for skill improvement, the company has created a new system in which the cost of acquiring related qualifications is covered by the company, and those who acquire qualifications receive a raise in salary. We will review our hiring and training systems and make major changes to the company over the next two years or so. The company name has been changed from Reed Exhibitions Japan to RX Japan, and in April next year, the head office will be relocated from its longtime home in Shinjuku to Tokyo Midtown Yaesu, near the Yaesu exit of Tokyo Station. I believe that the public’s image and awareness of the exhibition industry is not yet high enough. Young people will not come to an industry that they don’t find interesting enough, so we feel it is our duty as a leading exhibition company to dispel the muddy image and replace it with a sophisticated look through the company name change and relocation.<\/p>\n

Taro Komiya<\/strong><\/span>
\nWhile KGI (management goal achievement index) and KPI (key performance indicators) are changing, I believe that exhibitions have a constant value. The real appeal of exhibitions is that you can meet all the right people in one place and create a platform for business innovations. We also believe that an exhibition is a place where both exhibitors and visitors alike, can create mutually beneficial partnerships. Since RX Japan organizes many such exhibitions, it would be ideal if we can learn from each other and engage in friendly competition. I also very much agree with what Mr. Tanaka said about wanting to increase the amount per booth. Investments are needed to raise the exhibition industry’s bottom line, and these costs must be earned through exhibitions. Display companies and other companies that support the exhibition industry need to grow, and to do so, it is important to sell at the right price.<\/p>\n

\"\"<\/p>\n

\u30fcToday, the exhibition fee is said to be 400,000-500,000 yen per booth.<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nWe are aware that our company is slightly higher than other companies in our industry. However, we would like to actively break the market in a positive sense in the future, because if people understand that the return on their investment is many times greater than the cost of exhibiting, they will be convinced. In fact, we have an idea for an exhibition with a cost of 1 million yen per booth. As with cars, watches, etc., it is only logical that different values offered will have different prices, and the exhibition itself will be more interesting and challenging if there is a wide variety of products and services. We would like to take the initiative in challenging areas first. It would be wonderful if the exhibition industry could be revitalized as a result. Our goal is to create a more exciting industry.<\/p>\n

\u30fcAiming to improve the status of the industry What are your goals and dreams for the future?<\/p>\n

Taro Komiya<\/strong><\/span>
\nWe want to improve the image of the exhibition industry and the people who work in it. In other words, we want to be in an industry that ranks high among the students. When recruiting new graduates, JMA explains to students that JMA is like a general trading company, an advertising agency, and a consulting firm added together and divided by an economic organization. Yet a very few students have any aspirations for the exhibition industry. It would be nice to see people who graduated from top universities working for exhibition organizers like RX Japan, rather than for advertising agencies or trading companies.<\/p>\n

Takeshi Tanaka<\/strong><\/span>
\nExhibition work is a job that can make people happy. We will make sure to communicate its appeal. I would like the government to pay attention to it as an indispensable industry. If we create more great exhibitions with leading players who is representing industry overseas, the field of exhibitions will naturally become better recognized. An image strategy for the exhibitions is also necessary. The reason that trading company employees, advertising agencies, doctors, lawyers, etc. are considered desirable professions is because of the image created in the past. For example, thanks to TV dramas and media. The exhibition industry could also change its image dramatically depending on how it is featured. We would like to start this movement by keeping up with and responding to the current trends.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uff3bSpeakers\uff3d \u30fbTakeshi Tanaka, president of RX Japan \u30fbTaro Komiya, Senior Managing Director of the Japan Management Association (JMA) Through the COVID-19 pandemic, society worldwide underwent a major transformation. Digital transformation (DX) has progressed rapidly, transforming people’s values and working styles. The emphasis has shifted to how to achieve maximum efficiency at a minimum cost by […]<\/p>\n","protected":false},"author":1,"featured_media":26619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[286],"tags":[],"class_list":["post-26587","post","type-post","status-publish","format-standard","has-post-thumbnail","category-topics"],"acf":[],"yoast_head":"\nLooking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA) - Exhibition & MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=26587\" \/>\n<link rel=\"next\" href=\"https:\/\/www.eventbiz.net\/english\/?p=26587&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA) - Exhibition & MICE\" \/>\n<meta property=\"og:description\" content=\"\uff3bSpeakers\uff3d \u30fbTakeshi Tanaka, president of RX Japan \u30fbTaro Komiya, Senior Managing Director of the Japan Management Association (JMA) Through the COVID-19 pandemic, society worldwide underwent a major transformation. Digital transformation (DX) has progressed rapidly, transforming people’s values and working styles. The emphasis has shifted to how to achieve maximum efficiency at a minimum cost by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eventbiz.net\/english\/?p=26587\" \/>\n<meta property=\"og:site_name\" content=\"Exhibition & MICE\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T05:40:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-20T01:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2023\/01\/DSC_0346.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587\"},\"author\":{\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"headline\":\"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA)\",\"datePublished\":\"2023-01-19T05:40:39+00:00\",\"dateModified\":\"2023-01-20T01:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587\"},\"wordCount\":2123,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/DSC_0346.jpg\",\"articleSection\":[\"Topics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587\",\"name\":\"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA) - Exhibition & MICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/DSC_0346.jpg\",\"datePublished\":\"2023-01-19T05:40:39+00:00\",\"dateModified\":\"2023-01-20T01:31:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?p=26587#primaryimage\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/DSC_0346.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/DSC_0346.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/\",\"name\":\"Exhibition & MICE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/#\\\/schema\\\/person\\\/6f34aa91935198030df218e3035c2b3f\",\"name\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g\",\"caption\":\"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8\"},\"url\":\"https:\\\/\\\/www.eventbiz.net\\\/english\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA) - Exhibition & MICE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eventbiz.net\/english\/?p=26587","next":"https:\/\/www.eventbiz.net\/english\/?p=26587&page=2","og_locale":"en_US","og_type":"article","og_title":"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA) - Exhibition & MICE","og_description":"\uff3bSpeakers\uff3d \u30fbTakeshi Tanaka, president of RX Japan \u30fbTaro Komiya, Senior Managing Director of the Japan Management Association (JMA) Through the COVID-19 pandemic, society worldwide underwent a major transformation. Digital transformation (DX) has progressed rapidly, transforming people’s values and working styles. The emphasis has shifted to how to achieve maximum efficiency at a minimum cost by […]","og_url":"https:\/\/www.eventbiz.net\/english\/?p=26587","og_site_name":"Exhibition & MICE","article_published_time":"2023-01-19T05:40:39+00:00","article_modified_time":"2023-01-20T01:31:28+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2023\/01\/DSC_0346.jpg","type":"image\/jpeg"}],"author":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eventbiz.net\/english\/?p=26587#article","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=26587"},"author":{"name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"headline":"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA)","datePublished":"2023-01-19T05:40:39+00:00","dateModified":"2023-01-20T01:31:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=26587"},"wordCount":2123,"commentCount":0,"image":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=26587#primaryimage"},"thumbnailUrl":"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2023\/01\/DSC_0346.jpg","articleSection":["Topics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.eventbiz.net\/english\/?p=26587#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.eventbiz.net\/english\/?p=26587","url":"https:\/\/www.eventbiz.net\/english\/?p=26587","name":"Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA) - Exhibition & MICE","isPartOf":{"@id":"https:\/\/www.eventbiz.net\/english\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=26587#primaryimage"},"image":{"@id":"https:\/\/www.eventbiz.net\/english\/?p=26587#primaryimage"},"thumbnailUrl":"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2023\/01\/DSC_0346.jpg","datePublished":"2023-01-19T05:40:39+00:00","dateModified":"2023-01-20T01:31:28+00:00","author":{"@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eventbiz.net\/english\/?p=26587"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eventbiz.net\/english\/?p=26587#primaryimage","url":"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2023\/01\/DSC_0346.jpg","contentUrl":"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2023\/01\/DSC_0346.jpg","width":1000,"height":667},{"@type":"WebSite","@id":"https:\/\/www.eventbiz.net\/english\/#website","url":"https:\/\/www.eventbiz.net\/english\/","name":"Exhibition & MICE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eventbiz.net\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.eventbiz.net\/english\/#\/schema\/person\/6f34aa91935198030df218e3035c2b3f","name":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da05b31196368038b4f19b2ffaecb459578fcd15b8742c9c79025bd110d86c67?s=96&d=mm&r=g","caption":"\u5c55\u793a\u4f1a\u3068MICE\u7de8\u96c6\u90e8"},"url":"https:\/\/www.eventbiz.net\/english\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/26587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26587"}],"version-history":[{"count":11,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/26587\/revisions"}],"predecessor-version":[{"id":26928,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/posts\/26587\/revisions\/26928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=\/wp\/v2\/media\/26619"}],"wp:attachment":[{"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventbiz.net\/english\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}