{"id":7843,"date":"2012-07-01T18:05:04","date_gmt":"2012-07-01T09:05:04","guid":{"rendered":"http:\/\/popproject.vidya.jp\/ver2\/?p=7843"},"modified":"2012-09-07T21:06:56","modified_gmt":"2012-09-07T12:06:56","slug":"effective-utilization-of-exhibition-as-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=7843","title":{"rendered":"Effective Utilization of Exhibition as Marketing strategy"},"content":{"rendered":"<h2 id=\"book6\" style=\"text-align: center;\">Effective Utilization of Exhibition as Marketing strategy<\/h2>\n<p style=\"text-align: center;\">Supervised by Japan External Trade Organization (JETRO)<\/p>\n<p style=\"text-align: center;\">Bible for exhibitors.<\/p>\n<div>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.eventbiz.net\/wp-content\/uploads\/2012\/06\/pub_07_200.jpg\" alt=\"\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<th>Issuance<\/th>\n<td>end of July 2006.<\/td>\n<\/tr>\n<tr>\n<th>Format<\/th>\n<td>B5 Size, 300 pages approx.<\/td>\n<\/tr>\n<tr>\n<th>Price<\/th>\n<td>JPY 8,400.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>Contents<\/h4>\n<p>execution plan, embodiment making plan and the country, the overseas\u00a0exhibition strategy construction, and the example case studies\/booth design &amp;\u00a0stage demonstration production case report\/practice for the sales improvement, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective Utilization of Exhibition as Marketing strategy Supervised by Japan External Trade Organization (JETRO) Bible for exhibitors. Issuance end of July 2006. Format B5 Size, 300 pages approx. Price JPY 8,400. Contents execution plan, embodiment making plan and the country, the overseas\u00a0exhibition strategy construction, and the example case studies\/booth design &amp;\u00a0stage demonstration production case report\/practice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-7843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publications"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective Utilization of Exhibition as Marketing strategy - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=7843\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Utilization of Exhibition as Marketing strategy - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Effective Utilization of Exhibition as Marketing strategy Supervised by Japan External Trade Organization (JETRO) Bible for exhibitors. Issuance end of July 2006. Format B5 Size, 300 pages approx. Price JPY 8,400. 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