{"id":8951,"date":"2013-03-06T20:19:02","date_gmt":"2013-03-06T11:19:02","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=2148"},"modified":"2013-03-06T20:19:02","modified_gmt":"2013-03-06T11:19:02","slug":"immediate-media-co-acquires-uks-largest-triathlon-show","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=8951","title":{"rendered":"Immediate Media Co acquires UK\u2019s largest triathlon show"},"content":{"rendered":"<div><span style=\"font-family: Arial;\">Immediate Media Co, the leading cross-media specialist interest content company, announces that it has acquired The Triathlon Show, the UK\u2019s premier multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum.\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">The Triathlon Show (formerly known as TCR) was launched in 2002 by M2 Events. The annual three-day event is held at Sandown Park, Surrey, and has just celebrated its 11th successful year in 2013 attracting over 7,000 visitors this past weekend.\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">Tom Bureau, Immediate Media Co CEO, commented: \u201cI\u2019m delighted to announce this acquisition, the latest investment to enhance Immediate\u2019s growing cross-media portfolio. Live events provide a fantastic opportunity to engage with our customers face to face in our special interest markets and we believe there is great potential to build on the existing, strong relationships we have as leaders in the triathlon market.\u201d<\/span><\/div>\n<div><span style=\"font-family: Arial;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">Immediate will now be responsible for the production and management of The Triathlon Show. This year\u2019s event, which took place from 1-3 March 2013, featured over 150 exhibitors, alongside expert-led seminars and workshops, and was attended by beginners, professional and celebrity triathletes.\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">Andy Healy, Publishing Director of\u00a0<i>220 Triathlon<\/i>\u00a0magazine and with this acquisition appointed Show Director of The Triathlon Show, added: \u201cSince its launch 24 years ago,\u00a0<i>220 Triathlon<\/i>\u00a0has been at the forefront of the market, and has played a central part in the lives of triathletes of all levels. Triathlon continues to be one of the world\u2019s fastest growing sports, so I am extremely pleased that we now have a live event to add to our already strong print and digital presence in this extremely important sector.\u201d\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">David Townsend, Director, TCR Shows Ltd, said: \u201cIt\u2019s fitting that Immediate has acquired The Triathlon Show as it was\u00a0<i>220 Triathlon<\/i>\u00a0magazine\u2019s initial enthusiasm for the event back in 2002 that helped its launch. Since the first show in 2003, the magazine has been an active partner, contributing to the seminar program and running the co-located industry awards. Immediate has a knowledgeable and enthusiastic team who understand the triathlon market so is in a great position to take the show to the next level.\u201d\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Arial;\">The Triathlon Show will become the second live event managed by Immediate. The company already owns a majority share in Who Do You Think You Are? Live!, the world\u2019s largest annual family history event, which was successfully held last month at Olympia, London.\u00a0<\/span><\/div>\n<p>&nbsp;<\/p>\n<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/03\/immediate-media-co-acquires-uks-largest-triathlon-show\/\">Immediate Media Co acquires UK\u2019s largest triathlon show<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immediate Media Co, the leading cross-media specialist interest content company, announces that it has acquired The Triathlon Show, the UK\u2019s premier multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum.\u00a0 \u00a0 The Triathlon Show (formerly known as TCR) was launched in 2002 by M2 Events. The annual three-day event is held at [&#8230;]<\/p>\n<p>The post <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\/2013\/03\/immediate-media-co-acquires-uks-largest-triathlon-show\/\">Immediate Media Co acquires UK\u2019s largest triathlon show<\/a> appeared first on <a href=\"http:\/\/www.exhibitionindustrynews.co.uk\">Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-8951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-world-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immediate Media Co acquires UK\u2019s largest triathlon show - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=8951\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immediate Media Co acquires UK\u2019s largest triathlon show - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Immediate Media Co, the leading cross-media specialist interest content company, announces that it has acquired The Triathlon Show, the UK\u2019s premier multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum.\u00a0 \u00a0 The Triathlon Show (formerly known as TCR) was launched in 2002 by M2 Events. 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