{"id":9238,"date":"2013-01-30T10:54:46","date_gmt":"2013-01-30T01:54:46","guid":{"rendered":"http:\/\/www.eventbiz.net\/english\/?p=9238"},"modified":"2013-03-14T10:58:33","modified_gmt":"2013-03-14T01:58:33","slug":"promote-mice-business-from-a-marketing-perspective","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=9238","title":{"rendered":"Promote MICE business from a marketing perspective"},"content":{"rendered":"<p><a href=\"http:\/\/www.eventbiz.net\/english\/files\/2013\/03\/Kakocho-web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9239\" title=\"Kakocho-web\" src=\"http:\/\/www.eventbiz.net\/english\/files\/2013\/03\/Kakocho-web.jpg\" alt=\"\" width=\"610\" height=\"300\" srcset=\"https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2013\/03\/Kakocho-web.jpg 610w, https:\/\/www.eventbiz.net\/english\/wp-content\/uploads\/sites\/2\/2013\/03\/Kakocho-web-300x147.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>Japan Tourism Agency, on January 29th, held the second meeting of the planning subcommittee on enhancing MICE global competitiveness at the international conference room in the Central Government Building No.2.<\/p>\n<p>With the competition among nations becoming increasingly fierce, Japan is losing its share in Asia when attracting MICE business, which provides high values such as a huge\u00a0economic\u00a0impact and the creation of business opportunity.<\/p>\n<p>Last November, Japan Tourism Agency formed a \u201ccommittee on enhancing MICE global competitiveness\u201d in order to step up drastically its effort toward attracting MICE business to the country, and held a planning subcommittee in December of the same year.<\/p>\n<p>Counselor Makito Takami, who moderated the subcommittee, brought up Japan\u2019s challenges in strengthening its MICE business by pointing out the 4Ps marketing paradigm &#8211; product, price, place and promotion. Mr. Takami made proposals on financial effort to overcome the country\u2019s weak point of high cost of hosting exhibitions. He also mentioned the need for MICE-focused branding, and suggested participants to actively use the overseas media.<\/p>\n<p>On the other hand, the participants pointed out that the other Asian countries &#8211; Japan\u2019s competitors &#8211; receive subsidies from their governments. And, they suggested the Japanese government should take a good control of its administrative systems, such as building a mechanism which enable each Japanese city to cooperate with the government as the hub and a spoke, instead of simply competing against the competitors with the amount of subsidy that it offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan Tourism Agency, on January 29th, held the second meeting of the planning subcommittee on enhancing MICE global competitiveness at the international conference room in the Central Government Building No.2. With the competition among nations becoming increasingly fierce, Japan is losing its share in Asia when attracting MICE business, which provides high values such as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[],"class_list":{"0":"post-9238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promote MICE business from a marketing perspective - Exhibition &amp; MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=9238\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promote MICE business from a marketing perspective - Exhibition &amp; MICE\" \/>\n<meta property=\"og:description\" content=\"Japan Tourism Agency, on January 29th, held the second meeting of the planning subcommittee on enhancing MICE global competitiveness at the international conference room in the Central Government Building No.2. 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