{"id":9488,"date":"2013-03-29T01:01:41","date_gmt":"2013-03-28T16:01:41","guid":{"rendered":"http:\/\/www.exhibitionindustrynews.co.uk\/?p=2383"},"modified":"2013-03-29T01:01:41","modified_gmt":"2013-03-28T16:01:41","slug":"freeman-acquires-the-so-group","status":"publish","type":"post","link":"https:\/\/www.eventbiz.net\/english\/?p=9488","title":{"rendered":"Freeman Acquires The SO Group"},"content":{"rendered":"

The Freeman Company (UK), Ltd., (Freeman) and SO Group announced today that Freeman, the premier provider of integrated marketing solutions for live engagements, has acquired the business and assets of SO Group, one of the leading event services firms based in the United Kingdom.<\/p>\n

Freeman emerged as the successful bidder for the business and assets of SO Group in an accelerated sales process following administration.<\/p>\n

Matt Ingram, Joint Administrator, Duff & Phelps, the leading global financial advisory and investment banking firm, confirmed Freeman as the successful bidder, stating: \u201cFrom the outset of the administration process Freeman has demonstrated a real commitment to see the transaction concluded. I am delighted that it has been successful in its bid as it provides a positive result for over 350 employees and offers a much enhanced outcome from creditors than any other realistic proposition.\u201d<\/p>\n

The combined business will form the industry\u2019s foremost experiential marketing solutions provider. As of today, the business and assets of SO Group, and its subsidiary 360 Creative Event Services, will be incorporated into the Freeman family of brands and the business will operate under the trade name \u201cSO Group, a Freeman Company.\u201d<\/p>\n

\u201cFor eighty-six years, Freeman has focused its business on responding to the specific needs of each client,\u201d said Joe Popolo, CEO of Freeman. \u201cOur customers are increasingly looking for strategic partnerships that provide seamless service beyond North America, and this acquisition positions us to answer that call. We are extremely excited to bring these two businesses together.\u201d<\/p>\n

Like Freeman, SO Group has a history of innovative leadership driven by engaged and empowered employees. The acquisition will expand each business\u2019 geographic scope, and more importantly, the breadth and depth of capabilities and expertise to deliver the most creative and strategically innovative face-to-face marketing engagement solutions.<\/p>\n

\u201cThe two businesses share a similar culture, complementary services and a shared commitment to delivering exceptional customer experience,\u201d said David Walley, CEO of SO Group. \u201cWe are excited about what this acquisition by Freeman means for customers in North America and the UK, and we look forward to a smooth integration that brings the best of both operations under one brand.\u201d<\/p>\n

Both companies chose to not disclose financial information related to this transaction.<\/p>\n<\/p>\n

\"whiteSend to Kindle<\/span><\/div>\n

The post Freeman Acquires The SO Group<\/a> appeared first on Exhibition Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Freeman Company (UK), Ltd., (Freeman) and SO Group announced today that Freeman, the premier provider of integrated marketing solutions for live engagements, has acquired the business and assets of SO Group, one of the leading event services firms based in the United Kingdom. Freeman emerged as the successful bidder for the business and assets […]<\/p>\n

The post Freeman Acquires The SO Group<\/a> appeared first on Exhibition Industry News<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":11203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-9488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-news"},"acf":[],"yoast_head":"\nFreeman Acquires The SO Group - Exhibition & MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eventbiz.net\/english\/?p=9488\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freeman Acquires The SO Group - Exhibition & MICE\" \/>\n<meta property=\"og:description\" content=\"The Freeman Company (UK), Ltd., (Freeman) and SO Group announced today that Freeman, the premier provider of integrated marketing solutions for live engagements, has acquired the business and assets of SO Group, one of the leading event services firms based in the United Kingdom. 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