Boursin, the indulgent French cheese brand owned by Bel UK, is to put virtual reality at the heart of a major new experiential roadshow this summer, as part of a wider marketing strategy to encourage consumers to trade up their everyday treats for something a little more sophisticated. The move by Bel UK will be […]
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Circle Agency has designed a bespoke pop-up retail activation for Bullitt Group’s title sponsorship of the Bullitt GC32 Racing Tour, a new catamaran race tour taking place in five locations across Europe. Bullitt Group designs, manufactures and sells bespoke electronic goods for brands; from custom-built high-end speakers and headphones for Ted Baker and Ministry of […]
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Big Chief Tipis recent appearance at We are FSTVL, in which the tipi company collaborated with the two day music event to provide 13 structures for the likes of the VIP Village, Press Area, Artist Backstage and VIP Headline Act breakout spaces, proved to be the start of a very successful festival season for the […]
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Award-winning technology start-up Crowd Connected Ltd, developer of the patent-pending Colocator platform, today announced it has signed a major collaboration agreement with Movement Strategies. Colocator is a smartphone-based ‘location as a service’ platform that is powering a new generation of location insight services. Intelligently combining multiple positioning techniques, Colocator provides real-time positioning data to unrivalled […]
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The second cross-association CDM Roadshow, at Pillar Hall, Olympia London, June 9, saw more than 130 attendees from the event organiser, venue and supplier sectors come together to hear how the application of the HSE CDM Regulations that came into force on 6 April will affect their operations. The event, organised by the Event Supplier […]
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Events guide and ticket agent, Skiddle, is benefitting from an influx of enquiries and increased sales as a result of the implementation of an innovative online marketing tool. The business’ 2015 Festivals Finder tool pulls information from its existing festival guide, to help revellers find the event most suited to them, in just a click […]
The post Novel online tool set to help Skiddle generate over £6m in festival sales alone this year appeared first on Event Industry News.
Rusbridge joined Reed Exhibitions as its CEO Europe in 1988, becoming President of Europe and Asia in 1994 and appointed Chairman & CEO in 1996. During Rusbridge’ s time as CEO & Chairman, Reed Exhibitions (RX) has grown from a $400m to $1.5bn company and today organises 500 events in 43 countries, across 43 industry […]
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