Put Advertisement about MICE in The Nikkei -Tells about Strategy of Prince Hotel-

On Feburuary 26th, MPI JAPAN held “MPI Japan Seminar in Feburuary” at Roppongi Academy Hills. CEO Kiyohisa Tokunaga, also a general manager of Prince Hotel in Takanawa/Shinagawa, appeared on the stage to talked about the theme “Prince Tokyo MICE City -Why Prince Hotel has came out with MICE as its principal strategy?-” and its approach.

Lecture Contents:

1. The reason why “Prince Tokyo MICE City”
2. Reforming awareness from forcusing on the public constructions to providing solutions
3. Changing from a banquet to MICE
4. Stabilizing management with MICE

Website: http://www.mpijapan.com/event.html

Five events associations held the New Year’s Celebration

On January 31st,Japan Event Produce Congress Association,Japan Association for the Promotion of Creative Events,Event Academy, Japan Event Network Association, Japan Event Director’s Society held the New Year’s Celebration at the party location in Kagurazaka, Tokyo.

It’s the first trial of its kind to held the joint party of these associations.

Mr.Narita, chairman of JACE and administrative director of Event Academy addressed with enthusiasm, “We would like to increase vitality of Japan by showing the upward momentum of these five associations throughout Japan”.

Okinawa tourism & MICE sontents fair was filled with excitement

On January 29, Ube, a reporter of “Exhibition and MICE” visited the Grand Prince Hotel – New Takanawa in Shinagawa, Tokyo.

He was there because Okinawa Kick-Off Project 2013, “Okinawa Tourism & MICE Contents Fair in Tokyo ~ All OKinawa Great Exhibition” took place there.

This event was planned to have booths from the prefecture’s tourist resources and facilities or MICE suppliers. It was to suggest their new travel information and MICE menu. This event was held about the same time every year in the last few years.

The fair was composed of 3 areas; “Local Tourism Area,” “Special Tourism Area,” “MICE area.”

There were full of information on the Shin-Ishigaki airport which is scheduled to open in March, new sightseeing proposals for school trips, MICE venues proposals that utilize nature in the surrounding remote islands, MICE programs integrated with Okinawa’s local culture or food, and urban or resort hotels in Okinawa.

Ms. Yoriko Teruya, a staff at the bureau’s domestic promotion section, commented, “We hope visitors can feel the evolution of Okinawa.”

Promote MICE business from a marketing perspective

Japan Tourism Agency, on January 29th, held the second meeting of the planning subcommittee on enhancing MICE global competitiveness at the international conference room in the Central Government Building No.2.

With the competition among nations becoming increasingly fierce, Japan is losing its share in Asia when attracting MICE business, which provides high values such as a huge economic impact and the creation of business opportunity.

Last November, Japan Tourism Agency formed a “committee on enhancing MICE global competitiveness” in order to step up drastically its effort toward attracting MICE business to the country, and held a planning subcommittee in December of the same year.

Counselor Makito Takami, who moderated the subcommittee, brought up Japan’s challenges in strengthening its MICE business by pointing out the 4Ps marketing paradigm – product, price, place and promotion. Mr. Takami made proposals on financial effort to overcome the country’s weak point of high cost of hosting exhibitions. He also mentioned the need for MICE-focused branding, and suggested participants to actively use the overseas media.

On the other hand, the participants pointed out that the other Asian countries – Japan’s competitors – receive subsidies from their governments. And, they suggested the Japanese government should take a good control of its administrative systems, such as building a mechanism which enable each Japanese city to cooperate with the government as the hub and a spoke, instead of simply competing against the competitors with the amount of subsidy that it offers.

‘The second local mascot character following to Chiba-kun also participated in

Chiba Convention Bureau and International Center (CCB-IC ) hosted ‘2013 New Year member’s exchange meeting’. About 160 people including those involved in MICE participated in the event.

Mr. Ishii, senior director made the opening speech and confirmed his intention to continue to promote aggressive invitation activities in a posture of ‘not waiting, but taking the offensive’.

At the meeting place, booth exhibition of member companies and associations is held and the distribution of brochures and business negotiations were realized.

Among many mascot characters, the character of Chiba children’s land ‘Chippa-kun’ and that of sightseeing character of Narita city ‘Unari-kun’ were gaining in popularity.

Ayame Goriki wins Japan Jewelry Best Dresser Award

The Japan’s largest jewelry goods convention, “The 24th international Jewelry Trade Convention (IJT)” was held at Tokyo Big Site for four days from January 23 to January 26.
The award ceremony for “Japan Jewelry Best Dresser Award” is a gorgeous ceremony for celebrities who are good in jewelries.

The award winners were Umika Kawashima from the teenager category, Ayamae Goriki from the 20s category, Nanako Matsushima from the 30s category, Hiromi Nagasaku from the 40s category, Keiko Takahashi from the 50s category, and Saori Yuki from the 60s category for the women’s section.

For men’s section, Noriyuki Higashiyama was selected. For the Special Award, KARA and a London Olympic Gold medalist, Kouhei Uchiyama were selected.

Sapporo MICE advances a huge variety of contents

Sapporo MICE Promotion Committee held “Sapporo / Hokkaido MICE Contents Mart” for three days from February 25 to 27 at the Sapporo Convention Center and other facilities.

They introduced Sapporo as an appealing place for a MICE venue location to overseas meeting planners, PCO, tourism related people and others.

The exhibition was held on the 26th and 27th and there was a proposal for the combination of the contents such as unique venues, team building, entertainment, novelties and others, as well as the introductions of the related companies.

MPI Japan hold New Year party

MPI Japan held “2013 MPI Japan Chapter New Year Party” at Roppongi Academy Hills on January 10th.

The cocktail party was held in purpose of networking. There were approximately 150 people attended. They were business meetings & MICE related people and students who studied travel and tourism.

Mr. Shibenobu Anri, the Chairman of Okinawa Travel Convention Association made a speech titled “Travel business will sublimate from its industry segments to a trading industry” and he also gave us PR for MICE Content Show which would take place in Tokyo on January 29th.

Okinawa’s tourism and MICE contents fair held in Tokyo and Osaka

Okinawa Prefectural Government and Okinawa Convention & Visitors Bureau are going to hold a fair with a key word, “Be Innovative! Okinawa.”

This fair is for the purposes of new demand stimulation and business expansion by promoting Okinawa’s tourism and MICE brand.

All up-to-date information is gathered by Okinawa’s tourism, MICE related industries and others and their booths will be focused on evolving Okinawa’s tourism and MICE contents as “~ All Okinawa Great Exhibition~.”

“New Okinawa’s Charm” as their theme, their related corporations and organizations in Okinawa will have their booths and provide the audience with chances for direct trading experiences with them.

Website:
https://www.e-jimukyoku.com/kop2013/

Messen made in Germany 2013/2014

The brochure entitled “Messen made in Germany – 2013/2014”, is now available in Arabic, Chinese, German, English, French, Greek, Korean, Portuguese and Spanish. It contains the dates of around 200 national and international German trade fairs in the next two years.